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Congratulations to Tim Halloran & Richard Lutz, the authors of this month's feature article. They show that some consumer social media engagements predict increased purchases while many are negligible. Read their article authors.elsevier.com/a/1e0G~3u~JGYy… for #free!

Together with Marketing EDGE, we are pleased to announce Prof. Sonja Gensler (Marketing Center Münster, at @WWU_Muenster) as co-editor-designate. Gensler will join Prof. Arvind Rangaswamy (Penn State Smeal), in leading the journal. marketingedge.org/sonja-gensler-… #announcement #NewEditor

During #IMRC2021 , Kerel Cooper, CMO at @LiveIntent and board member at Marketing EDGE, led a panel discussion about organizations using tech for social justice and marketing. #Marketing #Inclusion View the conversation here: youtu.be/b_1bN5hmTUA?t=…

Read this month's feature article by Tim Halloran and Richard Lutz about why some consumer social media engagements predict increased purchases while many are negligible. authors.elsevier.com/a/1e0G~3u~JGYy…

In this month's feature article, Tim Halloran & Richard Lutz identify which types of social media engagements predict future purchase and which ones are virtually meaningless. authors.elsevier.com/a/1e0G~3u~JGYy… #JIM #SocialMedia

Wishing you and yours a healthy and meaningful holiday season from the Journal of Interactive Marketing. #HappyHolidays #JIM

This month's feature article by Tim Halloran and Richard Lutz answers the question as to whether individual Facebook digital consumer engagements (in the form of “Likes,” “Loves,” “Comments,” Etc.) predict sales or purchase frequency. Read it here authors.elsevier.com/a/1e0G~3u~JGYy… #FREE

Read a summary of this month's feature article by Timothy J. Halloran and Richard J. Lutz, who show that there is tangible value from positive comments and little, if any, value derived from Likes. marketingedge.org/academic/journ… #JIM #InteractiveMarketing

Happy New from the Journal of Interactive Marketing!

We are pleased to announce that the February special issue is available! Edited by Charles Hofacker and Prof Caroline Wiertz , it focuses on the topic of the unanticipated consequences of interactive marketing. View the table of contents here journals.sagepub.com/toc/jnma/57/1.

In is month's #SpecialIssue edited by Charles Hofacker & Prof Caroline Wiertz, Yashar Dehdashti, Aidin Namin, Brian Ratchford, & Lawrence Chonko examine the unanticipated consequences of promoting crowdfunded charitable campaigns on social media, including #slacktivism. journals.sagepub.com/doi/pdf/10.117….

In their article, Bianca Harms, Janny C. Hoekstra, & Tammo H. A. Bijmolt's research examines ways to increase younger audiences’ cognitive advertising literacy. Read their full article journals.sagepub.com/doi/pdf/10.117….

In this issue, learn how online trolling is often an unintended consequence of interactions between human and non-human entities that are joined in the performance of trolling behavior. Read Maja Golf Papez and Ekant Veer's article journals.sagepub.com/doi/pdf/10.117… here.

In their February issue article, Lauren Labrecque, erenimarkos, Mujde Yuksel, and Tracy A. Khan explore some #UnanticipatedConsquences of consumers posting negative comments, including increased brand engagement! Read here for more journals.sagepub.com/doi/pdf/10.117….

In the February issue, Juliana Moreira Batista, Lucia S. G. Barros, Fabricia V. Peixoto, & Delane Botelho examine the question of how brands should reply to negative responses to #BrandActivism, Read their research here journals.sagepub.com/doi/pdf/10.117….

Read Stefan Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam, & @peeterverlegh on why endorsements may not necessarily lead to inclusion of the brand into the self. Read their full article here journals.sagepub.com/doi/pdf/10.117…. #SocialMedia #BrandEndorsement

The American Marketing Association is thrilled to announce the release of the first Journal of Interactive Marketing issue under AMA's stewardship. Please join us in welcoming the journal to the AMA family! Read the full announcement here: bit.ly/3PwKmdu #MarketingAcad

New Journal of Interactive Marketing article available: "Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses" Read it here: buff.ly/3LEq12M

New Journal of Interactive Marketing article available: "Email Marketing as a Tool for Strategic Persuasion" Read it here: buff.ly/3wPYy8T