
Journal of Interactive Marketing
@jofinteractive
Please follow @ama_journals to receive Journal of Interactive Marketing updates!
ID: 1223352252632588290
31-01-2020 21:08:27
368 Tweet
1,1K Followers
428 Following

Read this month's feature article by Tim Halloran and Richard Lutz about why some consumer social media engagements predict increased purchases while many are negligible. authors.elsevier.com/a/1e0G~3u~JGYy…
