Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile
Journal of Interactive Marketing

@jofinteractive

Please follow @ama_journals to receive Journal of Interactive Marketing updates!

ID: 1223352252632588290

calendar_today31-01-2020 21:08:27

368 Tweet

1,1K Followers

428 Following

Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile Photo
Journal of Interactive Marketing
@jofinteractive

4 years ago

In this month's feature article, Tim Halloran & Richard Lutz identify which types of social media engagements predict future purchase and which ones are virtually meaningless. authors.elsevier.com/a/1e0G~3u~JGYy… #JIM #SocialMedia

In this month's feature article, <a href="/TheBrandGuyTim/">Tim Halloran</a> &amp; <a href="/GatorLutz/">Richard Lutz</a> identify which types of social media engagements predict future purchase and which ones are virtually meaningless. authors.elsevier.com/a/1e0G~3u~JGYy… #JIM #SocialMedia