Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile
Journal of Interactive Marketing

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Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile Photo
Journal of Interactive Marketing
@jofinteractive

3 years ago

In their February issue article, Lauren Labrecque, erenimarkos, Mujde Yuksel, and Tracy A. Khan explore some #UnanticipatedConsquences of consumers posting negative comments, including increased brand engagement! Read here for more journals.sagepub.com/doi/pdf/10.117….

In their February issue article, <a href="/LaurenLabrecque/">Lauren Labrecque</a>, <a href="/erenimarkos/">erenimarkos</a>, <a href="/mujyuksel/">Mujde Yuksel</a>, and Tracy A. Khan explore some #UnanticipatedConsquences of consumers posting negative comments, including increased brand engagement! Read here for more journals.sagepub.com/doi/pdf/10.117….