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Journal of Interactive Marketing

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Journal of Interactive Marketing
@jofinteractive

4 years ago

In their article, Bianca Harms, Janny C. Hoekstra, & Tammo H. A. Bijmolt's research examines ways to increase younger audiences’ cognitive advertising literacy. Read their full article journals.sagepub.com/doi/pdf/10.117….

In their article, Bianca Harms, Janny C. Hoekstra, & Tammo H. A. Bijmolt's research examines ways to increase younger audiences’ cognitive advertising literacy. Read their full article journals.sagepub.com/doi/pdf/10.117….