Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile
Journal of Interactive Marketing

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Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile Photo
Journal of Interactive Marketing
@jofinteractive

3 years ago

Read Stefan Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam, & @peeterverlegh on why endorsements may not necessarily lead to inclusion of the brand into the self. Read their full article here journals.sagepub.com/doi/pdf/10.117…. #SocialMedia #BrandEndorsement

Read <a href="/s_bernritter/">Stefan Bernritter</a>, Annemijn C. Loermans, Anniek W. Eigenraam, &amp; @peeterverlegh on why endorsements may not necessarily lead to inclusion of the brand into the self. Read their full article here journals.sagepub.com/doi/pdf/10.117…. #SocialMedia #BrandEndorsement