Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile
Journal of Interactive Marketing

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calendar_today31-01-2020 21:08:27

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Journal of Interactive Marketing (@jofinteractive) 's Twitter Profile Photo
Journal of Interactive Marketing
@jofinteractive

4 years ago

This month's feature article by Tim Halloran and Richard Lutz answers the question as to whether individual Facebook digital consumer engagements (in the form of “Likes,” “Loves,” “Comments,” Etc.) predict sales or purchase frequency. Read it here authors.elsevier.com/a/1e0G~3u~JGYy… #FREE

This month's feature article by <a href="/TheBrandGuyTim/">Tim Halloran</a> and <a href="/GatorLutz/">Richard Lutz</a> answers the question as to whether individual Facebook digital consumer engagements (in the form of “Likes,” “Loves,” “Comments,” Etc.) predict sales or purchase frequency. Read it here authors.elsevier.com/a/1e0G~3u~JGYy… #FREE