New from Google: "We're reducing the visibility of FAQ rich results, and limiting How-To rich results to desktop devices." Finishes rolling out globally, to all languages next week. FAQ rich results will only be shown for "well-known, authoritative government and health

Google cares about the quality of content; not how it is produced If it’s quality, the ranking systems look to reward that. Quality is the common denominator AI content is only spam if you’re only using it to rank in search engines Google SearchLiaison Danny Sullivan

Sites need to meet the requisite level of E-E-A-T to be included in SGE - Google wants to learn from good data. They also need to show consistency across the content and topics they produce. Only then are you considered for SGE. Cindy Krum 📱 Engage Conference #enagepdx

One of the most overused (and bad) pieces of advice given by marketing gurus is: “Content is king. Just create content and the work will take care of itself...” Very bad advice. I’ve learned: You need to know your audience. How to create great content & embrace distribution.

If you want to save your historical Universal Analytics (GA3) data from being deleted, then one of the options is to backup Universal Analytics data to #BigQuery. Google will delete all of your historical universal analytics data on July 1st, 2024. By backfilling Universal

Google’s Search Generative Experience and the future of eCommerce SEO by TheMagnificentDuke reddico.co.uk/insights/sge-a…

These are the top three reasons for (not set) appearing in your #GA4 reports and how to fix them... GA4 uses a placeholder called (not set) whenever it does not receive any information for a particular dimension. There are many reasons to have (not set) values in the reporting,

HOW TO CREATE CONTENT THAT SPREADS Take a look at what already exists on a topic & ask yourself 2 questions: 1) What would people be left wondering after reading everything here? 2) What can you do to make a resource on this topic worth bookmarking? Then create it.

A few thoughts on Google core updates based on 15 yrs of studying and advising on Google algorithm/system changes. 1) In most cases, if a site is going to be impacted, the brunt of the impact is felt a day or two into the update. Here is an example of a site affected by the

Want to easily spot if your sites have been likely affected by Google's Core Updates for free? 📈 Use GSC Guardian! The free Chrome extension from @DasfNYC highlighting Google Updates over your Search Console Performance report 👀 Check it out 👇 chrome.google.com/webstore/detai…

6 steps to writing a great value proposition statement: •Revisit your company’s mission •Research your target audience •Analyze your competitors •Define your brand’s Tone of Voice •Compile your research •Brainstorm with a value proposition template social.semrush.com/45HXkw9.

How SEOs and UX Designers Can Work Better Together — Whiteboard Friday dlvr.it/SvFBg3

I had the honor of being interviewed by Teodora Petkova; a truly wonderful experience and I hope you will enjoy the end result just as much.

Google published a set of rules (checklist) for #GA4 UTM tracking, but most people continue to ignore this checklist and tag URLs however they please. Then, they complain about the unassigned traffic appearing in their reports. . . Unassigned traffic in GA4 refers to the website

If you are a modern professional, focus on mastering the art of skimmable writing. Skimmable doesn’t mean short. It means well-organized, logical, and visually not an eye sore. It means reducing cognitive load for your reader. This skill is an investment you’ll use daily.

My top tip for everyone in marketing: Don't sell an item, sell an outcome. Features < benefits.

Today we heard from Google re: the total removal of HowTo rich results from search. Doing schema solely for rich results may not be ideal in the long run. Glad to hear from Dave Ojeda on the value of schema markup in the context of entities & Google's evolved ranking algorithms!

The September 2023 helpful content update is rolling out with an improved classifier. It will take about two weeks to complete. We'll update our ranking release history page when the rollout is complete: status.search.google.com/products/rGHU1…

Interested in the impact of Apple's Link Tracking Protection? This post is for you -> iOS17 Link Tracking: The End of URL Parameters But... "UTM tagging hasn’t (yet) been removed by Apple. So you can still use it to track campaign results using a last-click attribution model."

Mocht de URL niet werken (je moet daarvoor ingelogd zijn op Insta in de browser), dan kun je het ook via de apps doen. Instagram: Instellingen > Info > Privacybeleid en dan bezwaar maken. Facebook: Instellingen > Privacybeleid en dan bezwaar maken. 🫡