It’s like “search intent” went out the window with SGE.

Google launches thousands of algorithm updates to try to precisely understand a user’s exact intent

Meanwhile SGE just runs its mouth about something totally unrelated from the top result

Great work by Tomek.

I don’t know why people keep saying things like “SGE only pulls from the first 5 results”

lol no it doesn’t

It hasn’t this whole time.

I’ve seen it pull answers from sites not even ranking in the top 100.

And I thought it was bad when NYC Emergency Management only managed to push the “emergency button” 45 minutes after our recent earthquake.

But… a week? Yeesh.

Great post and I agree 💯

I have a bazillion thoughts and opinions, obviously, but really need a couple days off (I think they call it a “weekend”) 🥵

More soon.

Yikes. The core update ended ONE WEEK AGO?

Aside from wondering why it took 7 days to share this information, I am also dying to know why there was SO MUCH MOVEMENT this week?

Fandom.com is improving with the core update.

Fandom has dedicated subdomains for various games, gaming companies, etc. Within those subdomains it has evergreen wiki pages for entities related to that game/company.

I think some of the lost niche site traffic is…

Appreciate Danny's responses here.

While our team fully understands the nuances related to the inclusion process, we have seen some positive results with our clients by managing assets in GPC.

For one, it lets you specify categories, YouTube feeds, RSS feeds etc., which can…

Yep, another example of third party sponsored content getting hit.

May 5 is coming early.

Indeed, on fire over here. 🔥

Examples of articles in the Forbes folder being hit:

I have even more recent data. The 2nd column below shows today's rankings:

Examples where Amazon moved into positions 1-3 for keywords containing 'best.'

Google seems to be ranking URLs from Amazon's best seller lists for these queries.

Yikes - ByteDance would prefer that TikTok shut down before selling it to a U.S. buyer.

Says a lot about the value of the data. Terrifying.

reuters.com/technology/byt…

This really sucks.

We saw good results with Google Publisher Center.

Not pleased that Google will now be adding sites automatically.

Who is eligible? Something tells me small/mid size publishers won't be included. Just a hunch.

searchengineland.com/google-publish…

LinkedIn is also seeing growth in all major folders except LinkedIn Pulse.

Forbes is simultaneously seeing growth in all its major subfolders, except /sites/, which is getting hit hard.

And within /sites/, it seems isolated to /sites/forbes-personal-shopper/ which appears to contain mostly contributor content

I checked Ahrefs and didn't see any…

Happy Friday to the ecommerce SEO teams who got a major boost with this algorithm update... for having ecommerce sites. 🥳

This was a really great point.

Trustpilot, G2, and Capterra are increasing with the last 2 weeks of the March Core Update:

I see a lot of information floating around related to HCU this, HCU that.

It's really important to know when you're talking about a website actually affected by the HCU, and when you're talking about a website that lost traffic last year in August-October.

The HCU was…