Small business trends in 2024:
-Consumers will involve sustainability in purchasing decisions
-The use of generative AI will increase
-More businesses will adopt pay transparency
-More small businesses will leverage TikTok

Find all 10 trends here: social.semrush.com/4aW8zUw.

Is anyone else feeling confused by GA4 still? No, just us?

this blog post came in pretty handy though: social.semrush.com/4cWINkM.

51% of marketers say they do not spend additional money on long-form content because of their AI writing tools 💰
Do you? social.semrush.com/4aqtWgK.

How to create an effective video marketing strategy:

1. Align Goals with the Marketing Funnel
2. Define Your Target Audience
3. Plan Video Topics and Formats
4. Plan the Video Production Process
5. Determine How You'll Measure Success
social.semrush.com/4adIMXE.

Audience analysis is like figuring out what a group of people (your audience) likes, needs, and how they act, especially in how they interact with what you're selling or talking about.

Here's our guide to it: social.semrush.com/4cbyDfN.

Our Beginner’s Guide to Business Marketing is out! social.semrush.com/3Ix8z14.

It shouldn't be complicated to introduce AI into your marketing strategy. In fact, it’s all about making your life easier, and here's how to do it👇

social.semrush.com/4cVUJ6m.

What's the difference between KPIs and metrics? To explain it shortly: KPIs are directly relevant to your company’s overarching goals. While metrics are tied to business processes rather than goals.

social.semrush.com/4cZlLK8.

why is this our life right now

Meta descriptions are important for SEO as they generate snippets that inform searchers, differentiate you from competitors, and boost click-through rates!
Learn 5 tips for writing meta descriptions here ⬇️

social.semrush.com/3TY48l6.

Track and measure your Facebook marketing to know what works.

Here are the common metrics for each campaign objective below 🔽 social.semrush.com/443w4sC.

Audience analysis is like figuring out what a group of people (your audience) likes, needs, and how they act, especially in how they interact with what you're selling or talking about.

Here's our guide to it: social.semrush.com/4aBAx86.

Ready to create a marketing plan that counts?

1,2,3, go 👇 social.semrush.com/4aW7wny.

Think of a blog post template as your roadmap for creating a cool blog post. Need a beginner's guide template? Check this one out! ⬇️
social.semrush.com/3TXJKAv.

How much time do you spend writing a long-form blog post?

Here's what our report shows: social.semrush.com/4aP9AOa.

Want a high-converting landing page? 💰

We created a template for you with the landing page builder: social.semrush.com/4an59dy.

Ready to gather some market intelligence? 👀

Here's how to do it:
social.semrush.com/3TRvBVC.

Our Beginner’s Guide to Business Marketing is out! social.semrush.com/4awI7ko.

5 points for a digital marketing project map for you and your clients to follow. Plot it all here📍 social.semrush.com/3xLKlxJ.

What does the digital marketing landscape look like in 2024?

Check out our traffic trends report here: social.semrush.com/3VZaGmg.