My favourite #OOH Advertsing stunt created by a US funeral home business 👏🏻👏🏻👏🏻

From Jimmy Carr's book: however clever we think we've been, everyone knows advertising is now just lies

Marketers just need to chill!

“The important things in life are nothing at all, ever, to do with retailers and brands.” Marina Hyde (h/t: mark Ritson)

“However much we'd like advertising to be a science it is not. It is art, defying formulas, flowering on freshness, withering on imitation; what was effective one day won't be effective the next because it has lost the impact of originality.” Bernbach - the 'science' of marketing

‘Rawthentic’? 🤮

Your interaction here is vital. It's more than a click. It is an act of remembrance against forgetting. Help us commemorate victims, preserve memory & educate the world. Amplify our voice. Like, repost & quote this message. Encourage others to follow Auschwitz Memorial.

From Marketing Week: Marketing Week Essentially when you get 2,000 emails from different retailers saying "Dear Oedipus, let us know if you don't want to hear from us about Father's Day", the cure may be worse than the disease.

⚠ Rare semi-serious Tweet alert ⚠ Every creative professional working in marketing and advertising has a golden opportunity at the start of every new project to interview the client, speak to customers, get a hold of the product or try out the service, scour the forums...

Today (Monday) is a Bank Holiday, but why is it called a BANK holiday in the UK and a PUBLIC holiday in the rest of the world? The answer is Behavioural Economics (in this cas - Framing) many years before that term even existed: campaignlive.co.uk/article/dave-t…

To put it another way, a business focussed on customers will delight its shareholders much more than a business focussed on shareholders will delight its customers.

We made this ad with AI. Yeah but it's not very good. Yeah but it was cheap and fast. Yeah but it's really not that good, and you're going to spend $500k on media anyway. We're not going to spend any money on media though, it's not good enough, we will just do some PR about

KPI's make people do the dumbest shit all day long

We encourage all institutions and organizations worldwide to participate in the 80th anniversary of the liberation of Auschwitz by organizing spaces where the live broadcast from the Memorial can be jointly viewed. On 27 January 2025, the television broadcast of the ceremony

If anything, throwing your community under the bus means ignoring issues to protect the group's image instead of confronting the problems that damage its reputation.

Best thing I’ve read recently.

A simple demonstration of the importance of media context Beautifully done by Harry Dry

A click is the weakest connection your brand can and should ever make.

This is very, very interesting. LLMs which are limited to discussing specific domains seems like the most promising application of these tools.