'It's true people wear reading glasses, but can't you make it sound a bit more aspirational - give it a think'

How Nike purposefully stoked a controversy with the NBA to launch Air Jordan with a bang

Great piece from dave trott
davetrott.co.uk/2023/06/do-wha…

We either want to be ‘as good as’ or ‘better than’—another dave trott insight that not only applies to advertising slogans, but that explains much about how the world works:
buff.ly/3xVWYX4

Always assume that whatever we do no one is going to notice it.

It has to be more shocking, more outrageous, much bigger to even begin to make a dent in the real world.

✍️ dave trott: davetrott.co.uk/2020/07/over-c…

'So, in [wine], we need to work out who our audience is, what the perception of [it] is and what we want it to be'

Dave Trott writes about the advertising industry, of which he is a veteran, but he regularly has useful lessons to teach other sectors

Ad agencies, advertising themselves. The Ball Partnership, 1989. 'WHAT MAKES THIS SUCH A GOOD ADVERTISEMENT? 1. You noticed it. This is, after all, the First Rule of Advertising, isn't it? (See page 2 of the book).' #advertising #adsforadagencies

Planning sits between working forwards and backwards

via Beth Bentley, Head of Planning, W+K

dave trott Love your openers - a testament to the generally received wisdom thst you have less than 5 seconds to grab your reader's attention.
You retained mine, and sparked an idea I'm gonna present. Cheers.

“If we compete with someone above us, we drag perception up, if we compete with someone below us, we drag perception down” yes, is that simple. Thanks again, dave trott

dave trott 💯💯💯People = consumers, aren’t that complicated. People = clients are complicated. Strategy department isn’t there to convince the consumers, it’s there to convince the clients that given action will convince the consumers.

Planners don’t like to admit they are acc managers++.

Happy Earth Day “We'll go down in history as the first society that wouldn't save itself because it wasn't cost effective.”
Kurt Vonnegut.

Pedantic serendipity in my timeline just now:
Brian Bilston dave trott

FREE BOOK (not. mine):
rb.gy/eopys0

The 4th verse makes it

PARITY versus DIFFERENTIALS. davetrott.co.uk/2024/04/parity…

'The middle class are simply astonished by the outrageous way we oiks carry on, coming out and saying what we mean instead of straining it through three levels of sophistry'
Julie Burchill

dave trott Terry Phelan went from Wimbledon to Man City in the nineties. When the clubs next played the Man City fans taunted Wimbledon fans with:
'You've lost that Terry Phelan, whoa, that Terry Phelan'

I enjoy football humour.
At one West Ham game the opposing team hit the woodwork 4 times, so in the West Ham programme they named the goal-post their Man-of-the-Match