Energy drink brand Prime Hydration, created by YouTubers KSI and Logan Paul, once had fans queuing up at dawn to purchase, but now has been spotted in bargain bins.

How and why has this happened? marketingweek.com/prime-fundamen…

Over two-thirds of marketers think there is ‘room for improvement’ on financial fluency

Just 12% of marketers, surveyed by Marketing Week on LinkedIn, think their industry or team “definitely” has the required level of financial skills. marketingweek.com/marketers-impr…

Marketers forever espouse the benefits of marketing having a seat at the table so it is disheartening to find that more than a third of brands do not have a marketer on the leadership team.

marketingweek.com/brands-markete…

Peperami is a brand many British consumers of a certain age might associate with lunchboxes or an afterschool snack, but the business wants to make its products relevant to more consumers on more occasions as it brings back its brand mascot.
marketingweek.com/strong-memory-…

Lucozade launches new brand platform to unite its offering

Lucozade is updating its brand assets and launching a new masterbrand platform to unite its Sport and Energy offerings.

marketingweek.com/lucozade-brand…

As more people explore a career as a fractional CMO, standing out among the competition will inevitably become harder. For example, many are already addressing the needs of Series A startups marketingweek.com/setting-fracti…

Former Kraft Heinz CMO joins Bacardi to lead marketing strategy

Irina Rodina joins the world’s largest privately-held spirit company Bacardi as its senior vice-president for marketing strategy and operations.
marketingweek.com/former-kraft-h…

A growing number of brands are open to looking for talent outside the marketing industry, sometimes without any marketing experience at all.

GambleAware's Alexia Clifford, has certainly found marketing talent in unlikely places. marketingweek.com/skills-vs-oomp…

From becoming Britain’s most popular pint to its remarkable sales growth across Europe, Marketing Week’s Brand of the Year had a year to remember in 2023. Take a look back at why exactly Guinness took home the coveted award. marketingweek.com/guinness-brand…

#MWAwards24

If engagement is falling, your technology isn’t serving your objectives or campaign stagnation is creeping in, it may be time to switch or upgrade your marketing platform. Here’s what you should know: marketingweek.com/the-red-flag-s…

#spon

From Dr Grace Kite: The great day of third-party cookie anger has come and who can stand upright?

See the cookie apocalypse as an opportunity to ditch flawed forms of measurement in a quest for greater accuracy
marketingweek.com/third-party-co…

Inside the RSPCA (England & Wales)'s biggest brand transformation for 50 years

Chasing a “double repositioning”, the animal protection charity hadn’t updated its brand since the 1970s meaning that despite high awareness, intention to donate had plummeted.
marketingweek.com/rspca-largest-…

Online ads ‘most complained about channel’ in 2023

The ASA received 39,034 complaints in 2023, a 16% increase on 2022’s figures, nearly 21,000 of which were about online adverts
marketingweek.com/online-ads-mos…

.Tesco CEO claims retailer ‘more competitive than ever’ on value

Tesco retains a “healthy dose of paranoia” about taking on the “intensely competitive” supermarket category, despite value play delivering market share gains.
marketingweek.com/tesco-ceo-more…

Puma launches first global brand campaign in a decade

The sports brand is making its “biggest marketing investment ever” to focus on performance positioning.
marketingweek.com/puma-global-br…

How green initiatives drive customer engagement.

Find out how brands can use sustainability for stronger relationships with customers.
marketingweek.com/secrets-to-ear…

#spon Comarch

In Ritson's latest column, he talks about how time is the variable that most defines marketing success marketingweek.com/ritson-measure…

‘No substitute for truth-led ideas’: What AI means for marketing creativity

marketingweek.com/ai-marketing-c…

Marketers believe they are having a greater impact on business, but still feel held back by the age-old perception marketing is a cost rather than an investment. marketingweek.com/marketing-cost…

Retail sales in March increased above the headline rate of inflation for the first time in over two years, according to figures from the British Retail Consortium (BRC).
marketingweek.com/retail-sales-i…