Lucy Tesseras (@lucytesseras) 's Twitter Profile
Lucy Tesseras

@lucytesseras

Managing Editor at Marketing Week. @MarketingWeekEd

ID: 417824446

linkhttp://www.marketingweek.co.uk calendar_today21-11-2011 12:15:27

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Lucy Tesseras (@lucytesseras) 's Twitter Profile Photo

Massive congratulations to all those named in the Marketing Week Top 100 for 2021! An amazing bunch of talented marketers who have shown resilience, innovation and leadership through one of the most challenging years #MWTop100

Lucy Tesseras (@lucytesseras) 's Twitter Profile Photo

Congratulations to Keith Moor who is the Marketing Week Masters 2021 Marketer of the Year! His best advice? Keep it simple and never stop asking questions #fom21 marketingweek.com/camelot-keith-…

Lucy Tesseras (@lucytesseras) 's Twitter Profile Photo

The failures you get can be self defining because they make you understand and be confident about why things go wrong - Keith Moor on the importance of learning from failure #fom21

Lucy Tesseras (@lucytesseras) 's Twitter Profile Photo

As a leader you are totally visible. One of the things people underestimate is the way people behave will affect the way everyone else behaves. Even subconsciously they will imitate you - leadership advice from Lorraine Heggessey #FoM21

Lucy Tesseras (@lucytesseras) 's Twitter Profile Photo

As a CMO or leader your role isn't to personally grow the business, it's to build the people around you to enable them to collectively help the business grow, according to Official UKTV's Simon Michaelides speaking at #fom22

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Got to agree with giffgaff's CMO Sophie Wheater who wants to put words that are made up for words that already exist into the Marketing Week Room 101. Need a few examples? Decisioning. Ideation. Choiceful 🙈 #fom22

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.Ehrenberg-Bass & LinkedIn's B2B Institute have teamed up on new research suggesting a focus on category entry points can help B2B marketers win 'the mind and the market' marketingweek.com/ehrenberg-bass…

Lucy Tesseras (@lucytesseras) 's Twitter Profile Photo

Massive congrats to all the amazing marketers who have been named in our 2022 Top 100 👏💥🎉 very well deserved! #MWTop100

Lucy Tesseras (@lucytesseras) 's Twitter Profile Photo

.System1's Orlando Wood argues that focusing too tightly on efficiency will work for a while but it will encourage you to target too narrowly and could impact reach #FoM22 Festival of Marketing

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.Marketing Week's 25th annual Career & Salary Survey is now live! If you could spare 10 mins to share your thoughts and experiences we'd be incredibly grateful. Your answers will help us create the most comprehensive census of marketing careers there is! marketingweek.com/salary-survey-…

Lucy Tesseras (@lucytesseras) 's Twitter Profile Photo

Pls sort out your customer service Flannels it's shocking. Contacted u 4 months ago about a faulty ring. You've taken the ring without consent. Still waiting for postage to be reimbursed. Asked repeatedly for formal complaints procedure which has been ignored

Lucy Tesseras (@lucytesseras) 's Twitter Profile Photo

Vanish's autism campaign opened up the human side of the business - Reckitt's Becky Verano on the benefits of getting diversity right. She says the award winning campaign was also hugely successful from a commercial point of view #fom23 Marketing Week