Now is the perfect time to reflect on the Christmas campaigns and recurring themes that resonated with the UK public in 2023.

On the 14th May, join host @uncensoredcmo, Kate Waters (ITV), Ed Smith (Amazon) and Alison Hoad (Publicis) to learn more: hubs.ly/Q02vvtdX0

.Little Black Book's Alex Reeves recently sat down with Orlando Wood, System1’s Chief Innovation Officer, to find out what shapes his thinking.

Dive into his insights on advertising, psychology, and the creative arts in this captivating interview: hubs.la/Q02v7TpY0

Our Ad Of The Week is from BARK, with one of the most unusual product offers we’ve seen - a luxury airline for dogs. Does the ad set audience tails wagging?

Find out in our exclusive Ad Of The Week write-up and report: hubs.la/Q02v2B6M0

Tombras

.Hovis Bakery are back on British screens for the first time since 2021, with new agency VCCP enlisting Christopher Eccleston to voice a warm-hearted, gentle look at how the brand fits into everyday family life.

Learn more in our Test Your Ad report: hubs.la/Q02v0x5q0

Every marketer wants to sleigh their Christmas creative to drive profit and market share growth.

But how can you apply learnings from 2023’s best Christmas ads?

Register for our next creative effectiveness webinar to find out: hubs.la/Q02tVgzf0

Discover the truth behind advertising effectiveness in the latest article from Westwood One featuring insights from System1's Jon Evans and Andrew Tindall.

Unlock the secrets to driving real results in your advertising campaigns. Learn more:
hubs.la/Q02tLLh70

Today is #EarthDay , which means it’s the perfect time to watch our latest webinar focusing on how to create impactful environmental advertising with confidence.

We discussed behavioral science insights to drive positive change among consumers, and more: hubs.la/Q02tCwMH0

Thanks to The ANA and all of our booth visitors at this week's ANA Brand Masters event! It was great showcasing our Test Your Ad platform. We can't wait to bring an even bigger splash of pink at Masters of Marketing in October!

At 11AM ET, join host @uncensoredcmo alongside behavioral science expert Richard Shotton and Ben Purcell (David&Goliath) to uncover how to get environmental advertising right, including initiatives to drive positive behavior change and commercial growth: hubs.la/Q02trmD50

Telecoms ads aren’t a reliable source of laughs, but AT&T manage it in our latest Ad Of The Week, recruiting Ben Stiller for an extremely bizarre round of golf. The ad gets people smiling, but does it leave it too late to bring in the brand? Find out: hubs.la/Q02tkXw-0

Now is the perfect time to reflect on the Christmas campaigns and recurring themes that resonated with the UK public in 2023.

On 14th May, join host @uncensoredcmo, Kate Waters (@ITV), Ed Smith (@Amazon) and Alison Hoad (@PublicisGroupe) to learn more: hubs.la/Q02t9jN-0

On Friday, join host Jon Evans alongside behavioral science expert Richard Shotton and Ben Purcell (@DEFYyourGOLIATH) to uncover how to get environmental advertising right, including initiatives to drive positive behavior change and commercial growth: hubs.la/Q02t1nJv0

Our latest blog explores the power of advertising in addressing the climate crisis. Only 3% of US TV ads over the past 3 years have addressed environmental concerns, missing out on engaging with audiences who consider sustainability a priority. Learn more: hubs.la/Q02sSw7d0

Check out the latest article from WARC for valuable insights on leveraging behavioral science to enhance sustainability messaging.

Discover how brands can play a pivotal role in driving positive change: hubs.la/Q02sGHh20

.Capital One’s series of ads starring Charles Barkley, Spike Lee & Samuel L. Jackson are a fixture of the NCAA’s March Madness tournaments. The surreal comedy & the rapport between them put the brand way ahead of an often drab category. Read more: hubs.la/Q02sytqN0

GSD&M

.M&S Clothing’s Spring ad is our UK Ad Of The Week, finding top model Sara Sampaio lip-syncing to a classic 80s hit and doing what so many Fashion ads fail to - bring out the fun of new styles and outfits. Find out what M&S gets right: bit.ly/4aOh5oy

There's about 1 week left to register for our webinar diving into insights from our latest report, The Greenprint USA. Join host Jon Evans and behavioral science expert/author richard shotton to uncover how to get environmental advertising right. Register: hubs.la/Q02qyYsf0

Are ‘fake ads’ helping or hindering the advertising industry? System1's Andrew Tindall discusses six POVs on 'fake ads' in his latest piece for The Drum. Read it here: bit.ly/4cRzl1Q

Twice a year System1 hosts Declutter Day, giving our employees the afternoon to personally declutter, whether that means spending time with friends, organizing at home or taking beloved pets to the beach like Mariana did or taking a Zumba class like Nagashree!