AMA
@AMA_Marketing
The American Marketing Association is a global community of marketers who turn answers into action.
ID:19028727
https://www.ama.org/ 15-01-2009 17:02:57
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Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation : bit.ly/3IqlYb8
By Nehal Elhelaly and Prof. Sourav Ray, Marketing
Day 2 is a wrap, and we're now gearing up for the final day of the #AMAWinter Conference in Florida! 🌴
Swipe below to view a few of the best moments from Day 2 ➡
Stay tuned for more updates and highlights as we wrap up this AMAzing event!
Day 1 of #AMAWinter was a whirlwind of insights, connections and inspiration! From thought-provoking sessions to engaging discussions, we're already looking forward to what Day 2 has in store.
Swipe to see some highlights and get ready to dive into another day of learning!🌟
The AMA Academic Council has arrived at #AMAWinter ! With a focus on advocacy and stewardship, the AMA Academic Council is driving initiatives to empower our academic membership and foster innovation.
Learn more about them here 👉 ama.org/academic-counc…
Welcome to Day 1 of the #AMAWinter Conference in beautiful St. Pete Beach, FL. ☀️
We're thrilled to have over 800 academics joining us in person - some even traveling from around the world (scroll below to learn just how far)!
Today's agenda: bit.ly/48dyp51
Improve your #influencermarketing ROI: A new Journal of Marketing study shows that nano-influencers, despite having fewer followers, are more cost-effective in revenue generation than influencers with larger followings.
Learn more: bit.ly/48oc2t5
Maximilian Beichert, Andreas Bayerl, Dr.
The power of #nostalgia : A new Journal of Marketing study shows that vintage #typography can make emotional connections with consumers and even enhance perceptions of product safety.
Learn more: bit.ly/3I4bJZH
Alicia Kulczynski Margurite Hook #fonts #marketing #MarketingAcad
In this episode of Higher Voltage from Volt host (& SVP at Collaborative!) Kevin Tyler sits down with Bennie F Johnson, the CEO of AMA to discuss his vision for the organization and how #highered marketers can embrace change for the better. voltedu.com/podcast/change…
What do plogging, flinking, and bobbing have in common? They're all terms that #marketers and #policymakers created to encourage certain behaviors.
A new Journal of Marketing study shows the advantages of coining a new term to influence consumers: bit.ly/3SNvLhm
Please join us in congratulating Ozge Demirci as the winner of the 2023 John A. Howard/AMA Doctoral Dissertation Award! 👏👏👏
Honorable mentions: Kristen Ferguson, Yeseul Kim, and Iris Steenkamp
Learn more about this award: bit.ly/3ujJmUd
Harvard Business School #AMAWinter
Should companies rely on a single big influencer or spread their budgets across multiple small influencers? A new Journal of Marketing study discovers some surprising findings in the context of #livestreaming : bit.ly/3vMwqGL
#MarketingAcad #influencermarketing PK Kannan
Marketing for the greater good: A new Journal of Marketing study offers a novel solution for reshaping the #healthcare landscape to be more inclusive of First Nations people: bit.ly/3Stya0H
Steve D'Alessandro #DecolonizeHealthcare #MarketingForChange #FirstNations
How does misinformation about a product—and the #debunking of such information—affect consumers' willingness to pay? A new Journal of Marketing Research study explores: bit.ly/3vFgu9v
Tong Guo Jessica Fong #misinformation #marketingresearch #willingnesstopay
Don't miss the opportunity to save $100 on your Winter Academic Conference registration! Early Bird pricing for #AMAWinter ends tonight (1/17) ❄️⬇️
ama.org/events/academi…
Should social media #influencers hype up products as AMAZING or SUPERB? A new Journal of Marketing study finds that subtle shifts in #language can affect consumer engagement: bit.ly/48VWuO8
Luca Cascio Rizzo Francisco Villarroel Matteo De Angelis Luiss Guido Carli #influencermarketing
Rural #healthcare is in crisis. A new Journal of Marketing study explores a per-mile payment subsidy for physicians' travel as a cost-effective strategy for improving care in rural areas.
Learn more: bit.ly/3RONJON
Jason Bell American Heart Association American_Stroke
AMA is thrilled to announce Kate White as the winner of the 2024 William L. Wilkie “Marketing for a Better World” Award! Kate will be honored at the #AMAWinter Awards Lunch on February 24 in St. Pete Beach, FL 👏👏👏
Learn more about Kate here: bit.ly/41ONIiG
Prof. Kate White (she/her)
