AMAZING, INCREDIBLE, SUPERB!!! This Journal of Marketing study shows that influencers’ use of high-arousal language can affect consumer trust and, in turn, how consumers engage with content 🎧

Luca Cascio Rizzo Francisco Villarroel Matteo De Angelis #influencermarketing
bit.ly/43Y6KE0

Congratulations to Simone Wies, Alex Bleier, and Alexander Edeling, winners of the 2023 AMA/@MktgScience/H. Paul Root Award! This award honors a JM article for significant contributions to the advancement of the practice of marketing 👏👏👏

Learn more here: bit.ly/3UcGTFd

Marketing for Good: Reducing the Weight of Sacrifice and Enhancing the Appeal of Organ Donation 🫀⚕️

❤️ In Prof. Bradford's research, she finds that a tailored marketing mix can alleviate the perceived sacrifices among donors.

More: bit.ly/3vHEzfW

Congratulations to Peter Golder, Marnik Dekimpe, Jake An, Harald van Heerde, Darren Kim and Joe Alba, winners of the 2024 Shelby D. Hunt/Harold H. Maynard Award! The award honors a JM article for significant contributions to marketing theory.

Learn more: bit.ly/3U9M3Ss

Please join us in welcoming five new Associate Editors to the JM team:

⭐ Frank Germann | Notre Dame

⭐ Kelly Goldsmith | Vanderbilt

⭐ Kelly Haws | Vanderbilt

⭐ Francesca Valsesia | University of Washington

⭐ Jonathan Z. Zhang | Colorado State

#marketingacad #academicjournals

Rural #healthcare is in crisis. A new Journal of Marketing study finds that paying doctors to travel from urban to rural areas is a more cost-effective way of increasing healthcare outreach than paying physicians to live in rural areas 🎧

Jason Bell
podcasters.spotify.com/pod/show/jm-bu…

Former IBM CEO, Thomas Watson Jr., famously said, 'good design is good business.' In this JM Buzz episode, we spotlight two great papers that help us understand how #design can work for—and against—good business 🎧

Alicia Kulczynski Margurite Hook Claudia Townsend
bit.ly/49khsWy

Time to rethink your #influencermarketing plan?

A new Journal of Marketing study shows that firms aiming to build a large follower base are better off targeting followers of followers than cherry-picking remote influencers: bit.ly/3Pu3vOV

#MarketingAcad #influencers

Perhaps no one person has had more influence on #marketing than Philip Kotler.

In a new article, Kotler reflects on the past and future of the discipline and provides lessons learned from decades in marketing, as only he can: bit.ly/3TaEpFP

Philip Kotler Kellogg School

Remi Trudel and Anna Tari discussed how consumers value a product more when it's part of a take-back program in their recent Harvard Business Review piece. Check it out here: spr.ly/6016nCXgj #InsightsQuestrom 💡

Specialize or diversify? Do patients care? A new Journal of Marketing study featured in the JM Buzz Podcast explores the impacts of hospital portfolios on patient demand 🎧

Sarang Sunder #healthcaremarketing #hospitalspecialties
podcasters.spotify.com/pod/show/jm-bu…

Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation : bit.ly/3IqlYb8

By Nehal Elhelaly and Prof. Sourav Ray, Marketing

Is it time to abandon null hypothesis significance testing? Check out this incredible discussion with the authors of a landmark Journal of Marketing study proposing major shifts in #statisticalanalysis 🎧

Eric Bradlow John Lynch #pvalues #research
podcasters.spotify.com/pod/show/jm-bu…

The power of #fonts : A new Journal of Marketing study featured in Fast Company finds vintage typography can trigger nostalgia in consumers that positively affects how they view product safety.

Alicia Kulczynski Margurite Hook #nostalgia #marketingresearch
fastcompany.com/91029258/the-n…

Improve your #influencermarketing ROI: A new Journal of Marketing study shows nano-influencers, despite smaller followings, are more cost-effective than their macro counterparts.

Read more: bit.ly/48oc2t5

By Maximilian Beichert, Andreas Bayerl, Dr., Jacob Goldenberg, and Andreas Lanz

#NewPaper from our team: 'Consequences of Marketing Asset Accountability – a Natural Experiment' Journal of Marketing by Peter Guenther, Miriam Guenther, Bryan A. Lukas, Christian Homburg journals.sagepub.com/doi/abs/10.117…

Explore the latest Special Issue of the Journal of Marketing on 'Marketing in the Health Care Sector'! Discover top research that shapes the future of #Healthcare marketing.

Access for free until Feb 29th here: ow.ly/vww550QB29B Journal of Marketing

Should national brand manufacturers get into the intensely competitive business of private label supply?

A new Journal of Marketing study featured in the JM Buzz Podcast investigates 🎧

#B2B #retailers #grocery #MarketingAcad
podcasters.spotify.com/pod/show/jm-bu…

A new Journal of Marketing study shows how vintage typography can build emotional connections, influence consumer attitudes, and boost willingness to pay.

Learn more: bit.ly/3I4bJZH

By Alicia Kulczynski and Margurite Hook

#NostalgiaMarketing #fonts #typography #marketing

♻ A new Journal of Marketing study shows that consumers exhibit higher willingness to pay for products that are part of a circular take-back program.

Check out this JM Buzz episode to learn more 🎧

Remi Trudel #sustainability #wtp #marketingresearch
bit.ly/3UGo6me