AMA Journals (@ama_journals) 's Twitter Profile
AMA Journals

@ama_journals

Marketing insights from the American Marketing Association's five discipline-leading academic journals. News/announcements related to AMA's academic events.

ID: 1012093594411438080

linkhttps://www.ama.org/ama-academic-journals/ calendar_today27-06-2018 22:01:31

2,2K Tweet

3,3K Takipçi

347 Takip Edilen

AMA Journals (@ama_journals) 's Twitter Profile Photo
AMA Journals
@ama_journals

2 years ago

Improve your #influencermarketing ROI: A new Journal of Marketing study shows that nano-influencers, despite having fewer followers, are more cost-effective in revenue generation than influencers with larger followings. Learn more: bit.ly/48oc2t5 Maximilian Beichert, Andreas Bayerl, Dr.

Improve your #influencermarketing ROI: A new Journal of Marketing study shows that nano-influencers, despite having fewer followers, are more cost-effective in revenue generation than influencers with larger followings. Learn more: bit.ly/48oc2t5 <a href="/docmaxdi/">Maximilian Beichert</a>, <a href="/docbayerl/">Andreas Bayerl, Dr.</a>