#InfluencerMarketing has worked: At the end of 2023 the global industry was worth some $21 billion. bit.ly/4aw4OoY
AMAZING, INCREDIBLE, SUPERB!!! This Journal of Marketing study shows that influencers’ use of high-arousal language can affect consumer trust and, in turn, how consumers engage with content 🎧
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Creators - what are your 'icks' when working with or being approached brands or agencies? I'm interested to know 👇! (Mainly so I don't accidentally do any of them 😂😭)
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Sphere of influence is critical for any #business , here are the lessons to take 👇
By @nealschaffer
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Creators who position themselves as educated marketers capable of strategically designing and producing content for specific marketing objectives will thrive. #creatormarketing #influencermarketing #performance
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What are the biggest trends in influencer marketing?
1. Authenticity: Audiences are looking for genuine, authentic content from influencers, leading to a rise in micro and nano influencers who have a smaller but more engaged audience.
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NEW INSIGHTS REPORT - Tips on engaging consumers, from the consumers themselves: ow.ly/8lou50RajPw
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