The year is 2078. There is one ad agency left: WPPublicisCom&IPGDentsuCorpCo. It slowly orbits the earth in a space barge.

‘Big Advertising’ needs to think small. It’s been a big week for Big Advertising. But advertising today is a myriad of smaller things, not just a few big things. First part of a two part case for change. marketingweek.com/tom-roach-big-…

@tomroach really wants advertising folks to take their heads out of the warm sand of the 20th century. marketingweek.com/tom-roach-big-…

There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content. My latest in Marketing Week on brand building in the age of creative fragmentation. marketingweek.com/brand-building…

It seems somewhat beyond strange that an ad for, say, washing powder, is subject to some four sets of regulations while an ad for your vote has absolutely zero requirement from any authority to be accurate.

Every flavour of strategy. Creative strategy has never been more eclectic but more fragmented. This is a call to entries for the APG Creative Strategy Awards 2025. We want to bring together all the best thinking of every kind. Pls spread far and wide. apg.org.uk/awards-2025

Advertising is determined to be split into performance marketing and brand advertising and to be two radically different tribes, using different techniques, KPI's, approaches, people. When it's actually a spectrum and there should be no divide, and just a gradation of focus/

"You're like a country vet able to immediately work out what's wrong with a prize horse." Funny/nice bit of feedback from a colleague just now.

Remember all that nonsense about how 'digital can't build brands and is only focused on short term performance' that used to be a constant refrain of certain marketing contrarians? Well...

I get this ad several times a day. I think it might the worst ad ever made. Or do you have worse?

What are the best value or price perception campaigns and ideas of all time? (Eg VW Polo ‘Surprisingly ordinary prices’). The age of my references is really showing on this one and really would love more recent examples.

Details of Donald Trump’s revised state visit have been leaked: -Uber from Luton Airport to Windsor -Sausage roll from Greggs -Prince Andrew to entertain Melania as King & Mr Trump watch Loose Women on telly -Banquet at Wetherspoons. -Mr Trump to retire to Slough Travelodge. 🇬🇧🇺🇸

Sweet. Thank you BBH for the unexpected smile in the mind.

TG Jones is 100% the name the Aldi Stores UK marketing team would give a knockoff WH Smith.

LinkedIn job reco's never fail. Today it thinks I'd be a shoe-in for head of strategy for the Church of England. But as it's not Global CSO, just HoS EMEA, not sure it's for me 😉.