Excellent presentation by the BBC advertising team about their research on Word of Mouth #womm advertising.bbcworldwide.com/docs/research/…

Customer reviews: "Companies should spend more money on understanding what and who are shaping customer opinions." nyti.ms/1aEcL5b

Fantastic talk by Kathy Sierra about designing software that gets talked about. Applies to any other business. businessofsoftware.org/2013/02/kathy-… #WOMM

Past = consumers relying on brands. Future = consumers relying on #WOM (by Harvard Business Review) blogs.hbr.org/2014/01/three-…

The Principles of Social Design: How to Make Content Shareable & Your Brand Talkable? fastcocreate.com/1682946/the-pr…

How to Design for Word-of-Mouth by Joshua Porter bokardo.com/archives/how-t… #WOMM #UX

How crowdsourcing is helping people co-create with brands to the collective benefit: bit.ly/1fe0zzX #MyCotel

Looking for a marketing consultant w/ solid experience in communities, content and #WOMM to join the Superette team. Who should I talk to?

Best Social Network Ever - A Table And Two Chairs onforb.es/1fEdYQ8 Ekaterina Walter via Forbes

Great interview with James Garnes, adidas's Creative Director on how creativity works within their company. vimeo.com/68237557

The Fascinating Psychology Behind Word-of-Mouth Marketing inc.com/nicole-carter/… via Inc. #WOM

Why An Offline Conversation Strategy is Key to Make your Brand Successful. Great article by Bert Van Eeckhoudt thehouseofmarketing.be/news/why-an-of…

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. - M. Mead

"Community is about building an ecosystem where individuals forge relationships with each other..." - Chris Pedregal buff.ly/1oizrok

Breaking : un Belge lève 2,7 millions de dollars pour produire son étonnante machine de réalité virtuelle #betech trends.levif.be/economie/high-…

We're starting to look for an account manager at Superette. Comfortable with #designthinking #co-creation #lean. Any tips? #bejobs

“Hack your PR strategy” by ➪ Alexis Safarikas medium.com/p/80881e74c46d

The state of storytelling in the Internet Age: bit.ly/1D382sO pic.x.com/5zp4sOGXin

forget networking, the future is tribal vimeo.com/142884370

WELCOME à nos nouveaux lauréats Pierre de Schaetzen Superette StephanBral Apex Coffee Distributors Corentin Scavée et Matthieu Remy Easyvest