What my dog has taught me about #copywriting :

🔹 Sit, stay, come: Clear, concise CTAs work best.

🔹 Sniff often: New trends, like new scents, should be thoroughly investigated.

🔹 Pee on everything: Mark your territory across all channels to boost brand awareness.

LinkedIn has games now!!

Friendly freelance reminder:

Success is yours to define.

Please, please, PLEASE don't outsource it to:

_Some 'thought leader' on social
_People you know who aren't on the same path
_The roles you played in the past (surprisingly sticky!)

You have nobody to answer to but you.

Linkedin cannot be real

It’s common for people to think their “common knowledge” is commonly known by others.

It’s (commonly) not.

Be kind. Share what you know.

Hard truth.

Not every blog will be successful.

It’s not okay, guys.

I write ~3,000 words/day.

That's over 1,000,000 words a year.

The 7 Harry Potter books also have slightly over 1,000,000 words.

This means I could have written a WHOLE fantasy series.

But, who needs more fantasy novels when you can write hundreds of articles on software?

Can we please call it on the “personal brand” shit at this point?

A lot of putzing around has happened this morning.

My thoughts when I take on something new:

Oh, new project!
I don't know if I'm capable of doing this project.
I don't like this project.
I'll never finish this project.
I'm never doing a project like this again.
I finished the project.
Yes please, I'll take another project.

Why was April 100 days long?

If I lost all my clients today, here’s what I’d do 👇

💯 agree!

👎

Mini rant time:

I’ve seen so many posts lately about “just keep going.”

Citing folks like Mr. Beast not getting views for the first few years.

That’s called survivorship bias.

You know what’s just as important as keeping going?

Knowing when to try something else.

Alright, the news is out.

Yes, I bought The Onion.

Why?
1/4

My mother taught me to rely on nobody but myself.

This article in The Nation urges #freelancers to take action and demand fair pay, not marry some rich dude for livelihood.

It's worth a read.

t.ly/n_4EC

Oh you went to the Ad Age awards gala last night? That's cool. I would have gone but I was too busy creating shareholder value.