Sebastian @ Outsmartly (@smatei12) 's Twitter Profile
Sebastian @ Outsmartly

@smatei12

Accelerating Ecommerce Revenue | Site-Speed | 1st Party Data | Continuous Optimization linkedin.com/in/sebastian-m…

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linkhttp://outsmartly.com calendar_today02-04-2014 01:11:43

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345 Following

Mehtab | Karta Ventures 🐐 (@mehtabkarta) 's Twitter Profile Photo

I wrote a detailed guide for DTC brands with $5m - $30m in rev that covers: - How to cut risk - maximize the effectiveness of your debt stack - and reduce what you pay for it -How to analyze and understand the true cost of debt - not just the interest rate! -What happens when

James Tyler @ Outsmartly (@jamestyler___) 's Twitter Profile Photo

Matt Yes. Launching new SKUs is the best (and potentially only) true growth lever for any ecomm business. I believe "de-risking" product expansion and operationalizing that cadence is the greatest unlock for an operator. Basically, go on offense with available capital. Some

James Tyler @ Outsmartly (@jamestyler___) 's Twitter Profile Photo

Oh no! Sitewide Sale Season has commenced. Each day I will showcase a merchant running a sitewide sale and how they could have priced more efficiently. Promotions at the site level, that are not inventory aware do nothing but harm profit and inventory position. For example,

Oh no! Sitewide Sale Season has commenced. 

Each day I will showcase a merchant running a sitewide sale and how they could have priced more efficiently. 

Promotions at the site level, that are not inventory aware do nothing but harm profit and inventory position. 

For example,
Sebastian @ Outsmartly (@smatei12) 's Twitter Profile Photo

Brands often don't have an effective release valve overstocked SKUS & variants. I'd love to see stores yield price up and down to match velocity to what it would need to be to hit a target sell through date.

James Tyler @ Outsmartly (@jamestyler___) 's Twitter Profile Photo

Sebastian @ Outsmartly Johnny Hickey🐊 🇺🇸 Sarah Carusona I think what I see too often is merchant's not having a full grasp on what is actually driving the scale they are achieving. Not understanding why you are doing well is scarier than not understanding why you are doing poorly. You tend to find the root cause when you are doing

Sebastian @ Outsmartly (@smatei12) 's Twitter Profile Photo

Forecasting will never be 100% accurate, so you need mechanisms to get cash out of slow moving product that you overbought in. Some combo of dynamic pricing/bundling/discounting is what we've seen work best.

James Tyler @ Outsmartly (@jamestyler___) 's Twitter Profile Photo

The best product manager at a startup is often the founder because they are the source of the vision and strategy that determine the company’s future. The same logic applies to CRO. When thinking about hiring for a conversion rate optimization (CRO) role within a smaller

James Tyler @ Outsmartly (@jamestyler___) 's Twitter Profile Photo

Tyson Drake | Fractional CMO Mehtab | Karta Ventures I would start here: The Theory and Practice of Revenue Management by KT Talluri Pricing and Revenue Optimization by Robert Phillips Dynamic Learning for Joint Pricing, Advertising, and Inventory Management by Gurkan The Economic Analysis of Advertising by Bagwell Or come

James Tyler @ Outsmartly (@jamestyler___) 's Twitter Profile Photo

Sam Shank Given how much you raised, and the fact that you produced “tens of millions in free cash flow,” is it fair to say the ad networks likely generated more free cash from HotelTonight than HotelTonight ultimately did? That’s why I push back on transactions as the KPI. Transactions

James Tyler @ Outsmartly (@jamestyler___) 's Twitter Profile Photo

Aella There’s actually a bigger question to answer first. Before you hire someone to “do marketing,” the first thing to understand is your TAM, meaning total addressable market. In plain English: how many people would find your product useful if it were free? You probably already have