We’ve already introduced Brand 5 — a tool to develop a Minimum Viable Brand. So today we’ll speak about its parameters and their overall benefits for business owners, CEOs, personal brands, product managers, and brand identity designers → bit.ly/3HkU9jt

Who’s driving Tesla — a parent or a child? And who’s more adult in media — YouTube or Facebook? Anastasia Butrym is labeling “Brand Finance Global 500” companies by their ego-states and dominating archetypes → tr.ee/pEbB4M_04k

Digital visual language for Luxury Escapes finished on Behance 💫 tr.ee/x_PI0ZeoBt

What’s the difference between saying you’re “evolving the way the world moves” and your “reputation is built upon quality”? 45 mission statements by the biggest companies, examined and explained → tr.ee/JEjp_f2cL0

In the new trilogy on Brand 5’s tone of voice, Anastasia Butrym shares a brief mechanics of choosing main archetype or a dominating pair. Let's begin with a Child ego-state group → tr.ee/zS5ZMcLcPF

Offprice brand identity is all about anticipating events we choose clothes for. Mindful decisions increase our chances to pick what is wanted. The fashion gets free out of prices, the looks — out of wardrobes.

Offprice outlets adhere to the idea of sustainable consumption. Its renewed business model is based on the principle of avoiding overconsuming instead of just saving money. The brand helps people choose the kind of clothes they want to wear.

Here comes the parent’s tone of voice 👪 To be clear, parent brands — Ruler, Magician, Sage, Jester, and their six combinations → tr.ee/JkbdsUijy8

A successful journey starts with a small step. And behind that, there are good business metrics, for that matter. 🕊️ —> lnkd.in/eDMuKYuG lnkd.in/eT4jBMV5

What marketing approaches you prefer? Aroma, ambient, press-conference, shock? Depends on your brand character 🔮 36 types of marketing campaigns for 12 archetypes through the lens of techniques, channels and strategies they use → tr.ee/FJexk8DUKD

The brand identity for Pivot is based on a lifelong learning metaphor 🎓 Be brave, keep dreaming, and dream hard. It’s never too late to change your career and life upside down → tr.ee/8Vv-MIGq4j

In the next three articles Anastasia Butrym will tell how can the Brand 5 characters from the different ego-states help you develop a mascot as the natural extension of your brand. Children first → tr.ee/PNqb3RDFMB

Nazo no Sakana once was a mascot of the Chiba Lotte Marines — a Japanese baseball team from 👹 Which brand character you think this mascot suits best? The answer is in second article about Brand 5 mascots. Now it’s Adult ego-state group turn → tr.ee/zz4p05SNqg

The reptile, the lions, the owls, Siri, and, of course, Monbe-mon with Baron Ciste in the final article on Brand 5’s most distinctive and ridiculous mascots → tr.ee/QFQ02ZzW4l

Grow Food — a healthy food delivery subscription we’ve recently renewed the brand identity for 🕰️ Have time for what’s essential and pleasant, take care for your body and soul, while Grow Food is responsible your the diet → tr.ee/2aGgH00mc8

Brand identity for an Academy — Yandex new institution, created to unite and streamline previously visually contradictious non-profit educational IT projects → tr.ee/EsgQq3daAJ

120 ways to ride a Brand5 🛵 Using Midjourney V5, Anastasia Butrym shows how a simple image of a man on a scooter can become a captivating visual narrative → tr.ee/SVde-nJV2m #midjourney #branding #brand5

The visual identity for YaTalks is equipped with an automatic generator of motion and static graphics, allowing for the quick creation of various communication media. The complete case on Behance → tr.ee/ZKDTuwdshZ #brandidentity #motiondesign #generativedesign

Two minds are better than one 💏 Anastasia Butrym continues to take advantage of this by combining ChatGPT with Midjourney. This time — to create prompts for home office interiors that match each personal brand archetype → tr.ee/A56RHCM1qy #midjourney #branding #brand5

Diving into Web3 with the new fluid brand identity of Zerion ✨The complete case is unfolding tr.ee/dx9ZaNkBPS