Investors are pouring money into ad and #martech companies amid a rise in digital ad spending and high multiples in the overall tech space wsj.com/articles/digit… via The Wall Street Journal

More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly! Via marketingcharts #martech marketingcharts.com/business-of-ma…

Check out MarTech Cube picks for the 5 top #martech companies of 2021, including the steps needed to build your martech stack! martechcube.com/top-7-martech-…

"We are seeing marketing roles and responsibilities gradually evolving within our teams due to increased automation – a trend we predict will continue across the industry." How AI is freeing up marketers via Marketing Week #martech marketingweek.com/benjamin-braun…

"The most important thing to keep in mind about building a tech stack? Focus on people, not technology." The right #martech stack helps build trust via SmartBrief smartbrief.com/original/2021/…

"Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in early stages" The real story on #martech : 10 steps to making better vendor selection choices via MarTech martech.org/the-real-story…

"Through sophisticated and user-friendly analytics, predictive modeling, AI-recommendations and experimentation, #martech is now directly influencing digital strategy and creating powerful opportunities." Discover more here via CMSWire.com cmswire.com/digital-market…

The real story on #martech : history lessons for CDP buyers martech.org/the-real-story… via MarTech

“Marketing must prioritise the human aspect to drive long-term outcomes. To achieve the full potential of what technology can enable, it has to be based on the reality of what customers want and what users can do with it…" via marketingb2b #martech b2bmarketing.net/en-gb/resource…

"The #martech landscape is becoming an increasingly complex jungle. Making sense of martech-related topics, often involving new technologies and data, requires coordination among experts with different backgrounds" via Martech Alliance martechalliance.com/stories/be-a-b…

Catalyzed by the new environment for work and customer engagement in the pandemic, 1/3 of surveyed companies have 5+ departments automating their processes. Learn more about the expansion of automation in marketing here: chiefmartec.com/2021/08/automa… via Scott Brinker #martech

Since the pandemic hit, marketers have become increasingly interested in technologies that collect data, deliver insights and enable campaign orchestration. This has led an increased need for CDPs. Learn more here: martech.org/pandemic-chall… via MarTech #martech

Forbes published the 2021 edition of The Cloud 100 — their definitive ranking of the best, brightest, most valuable private companies in the cloud. 35 of these 100 companies are in or around #martech ! Discover more here: chiefmartec.com/2021/08/35-for… via Scott Brinker

Follow the money: CMO budgets for martech and marketing operations chiefmartec.com/2021/08/follow… via Scott Brinker #martech

Début de la conférence #Adetem lors du ᴘʀɪɴ ʏᴀɢᴏ 💘 sur le thème "Consumer Research : les technologies qui font bouger les lignes" 🤖😎

Conférence #Adetem lors du Printemps des Études ᴘʀɪɴ ʏᴀɢᴏ 💘 avec The Metrics Factory Saas Advisor - Marketing Technologists Jonathan Charbit sur le thème "Consumer Research : les technologies qui font bouger les lignes" 🤖😎

Panorama des Social Rooms 🔭 Objectif du webinar : mettre en lumière les différentes architectures de rooms, identifier les bonnes pratiques, et échanger sur les sujets critiques du social media. 🎯 Le 24/11 à 11h, infos et inscription ➡️adetem.org/catalogue-de-s…

Panorama des Social Rooms 🔭 Objectif du webinar : mettre en lumière les différentes architectures de rooms, identifier les bonnes pratiques, et échanger sur les sujets critiques du social media.🎯 Le 24/11 à 11h, infos et inscription 👉adetem.org/catalogue-de-s…

This is how Walmart envisions Shopping in the #Metaverse. Thoughts? 💭

L'écosystème des Martech en France a encore eu une croissance de 68% en 2022. Nous sommes ravis d'avoir œuvré sur ce chantier avec Jonathan Charbit FransRiemersma. Join Us: martechday.registration.goldcast.io/events/b603065… #martech #digitalmarketing #MarketingAutomation