So as a follow-up to the crazy-talk stat about 24.7% of CMOs saying that don't have marketing technology, on average CMOs expect #martech investment to increase 31% over the next 5 years. - The CMO Survey

Schrödinger's Martech Landscape:
Until you observe the new landscape on #MartechDay (May 7), it's in a superimposed state of both contraction and expansion.

Register for our free on-demand event to be the first to see when we let the cat out of the bag:

martechday.com

Reid Hoffman meets his AI twin youtu.be/rgD2gmwCS10?si…

'Because squirrels...'

I love the CMO Survey by Duke, AMA, and Deloitte. Usually some fantastic insights.

But...

If 24.7% of your CMOs are saying they don't using marketing technology there is clearly a MASSIVE disconnect between C-suite and reality.

#martech

Consolidation happens in #martech .

However, it happens with < 200 companies per year across the industry. It's an important and useful force. But it's not an equal counterweight to the massive growth in new martech products launched in the long tail.

HT Terence Kawaja

Growth in Internet advertising, 2019-2023, broken out by format from the @IAB.

Video continues to be the most exciting category.

⏰ It's the last week to enter your martech stack into the 10th annual Stackies! Celebrate this year’s #MartechDay winners and earn a special spotlight in Scott Brinker official deck as a MarketingOps.com member. 🌟

📍 bit.ly/4aQu4X5

#marketingops

It's the final week for entries to The 2024 Stackie Awards. As they start to roll in, I'm always amazed by the creativity and insights these 'stack in a slide' contributions bring. #martech

See them unveil at #MartechDay on May 7:
martechday.com

NPS NPS:

How likely are you to recommend this national park to a friend?

Just 2 more weeks until the #martech event of the year hits the airwaves with an updated martech landscape, a deep-dive report on the State of Martech, the 2024 Stackie Awards, and more!

Register for free to watch live or on-demand at your convenience:

martechday.com

👀Early read of March B2B AI Interest Index

Trends continue upward (though TBD if enough relative to what is priced in)

More later (QA'ing certain Microsoft Copilot data points)

Working on my new album, The Tortured Martech Department.

Cool report on #Martech in Thailand!

contentshifu.com/resource/en-th…

Is the only difference between “drip coffee” and “pour over coffee” a $4 surcharge? Asking for a friend.

Have you signed up for the free #MartechDay webinar and report on May 7?

Will be releasing the 2024 martech landscape and a new State of Martech research paper, as well as hosting the 2024 Stackie Awards.

Sign up here:
martechday.registration.goldcast.io/events/09940b0…

Will also revisit this model 👇

Composability --> Combinatorial Innovation

Was re-reading this post of mine from 10 years ago, when the martech landscape first approach 1,000:

What if 1,000+ marketing technology vendors were the new normal? chiefmartec.com/2014/02/1000-m… #martech

Prediction has held so far: 'Will never again drop below 1,000 in my lifetime'

Like Scott Brinker, I've long believed the number of MarTech (and other Tech) products will grow. Customer needs are a moving target.

More products means more integrations. And more App Marketplaces to aggregate them. How many more?

Here's 118 (to start): appmarketplace.com/marketplaces/

A decade ago we would've thought a single-person-company had no chance of reaching a billion dollar valuation 💸

But now thanks to all this AI, it is. You heard it straight from OpenAI CEO Sam Altman ↓