#NYUStern Prof. Peter Newman shares his thoughts on Amazon’s search for a top movie exec to lead its film business in this Variety piece nyustern.us/3CSGhwh

Recent commentary from #NYUStern Prof. Adam Alter is featured in this Digital Trends piece about how to cut down on smartphone usage digitaltrends.com/mobile/smartph…

#NYUStern Prof Priya Raghubir shares her thoughts on a few unique business practices from credit card companies in this WalletHub piece. wallethub.com/credit-cards/b…

“I think they are right at that point where they’re trying to make the shift and pivot to something that’s more resonant with (younger consumers)" — #NYUStern Prof Thomai Serdari Serdari tells Ad Age adage.com/article/market…

“For the past decade-plus the biggest films have revolved around two very large superhero franchises — DC and Marvel — so any brand that allies itself with superheroes is riding the coattails of that success" — #NYUStern Prof Adam Alter tells The New York Times nytimes.com/2022/10/30/bus…

#NYUfam reunion at #SCP2023

Speaking with IBM's Business Schooled podcast, NYU Stern Marketing professor Michelle Greenwald (Michelle Greenwald) explains how unexpected tactics can lead to fresh innovation and how to take risks that will deliver business value - listen now: listen.casted.us/public/95/Busi…

Celebrating a successful proposal defense is always joyful! Congratulations Shoshana Segal! NYU Stern Marketing

Prof. Michelle Greenwald (Michelle Greenwald) writes about the disruptive technology that's expected to change everything -- forbes.com/sites/michelle…

My new book, ANATOMY OF A BREAKTHROUGH, is out today! The book's about getting unstuck on the path to breakthroughs in every area of life. More on the book here: simonandschuster.com/books/Anatomy-…

Prof Michelle Greenwald explores "How AI Marketing Makes Some Firms Dumber & Others Far Smarter" for Forbes CMO Network forbes.com/sites/michelle…

Prof Michelle Greenwald looks at a great case study for CGOs: The 10-Year Innovation Journey of Gatorade's Gx Ecosystem forbes.com/sites/michelle…

Creating and Nurturing Highly Effective In-House Agencies - Prof. Michelle Greenwald shares insights from a pioneer at Apple and Verizon forbes.com/sites/michelle…

Prof. Michelle Greenwald explores The World's Most Sustainable Restaurant's Exponential Impact on the Planet, Society, and Local Economy - forbes.com/sites/michelle…

. Marketing Science is happy to announce the appointment of Xiao Liu as Associate Editor, effectively immediately. Welcome Xiao Liu! NYU Stern NYU Stern Marketing

The Tech, Marketing Strategy, Aesthetics And Team That Make AIR COMPANY The Company Of The Future - Michelle Greenwald - forbes.com/sites/michelle…

An Immersive, Multi-Sensory, All Family Experience With A Huge, Inclusive Heart. Sloomoo Institute, Is Expanding Nationwide by Michelle Greenwald via Forbes CMO Network forbes.com/sites/michelle…

Prof Michelle Greenwald explores how AI is revolutionizing new product development via Forbes CMO Network forbes.com/sites/michelle…