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Ad Age

@adage

Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.

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linkhttp://adage.com calendar_today21-01-2008 04:14:09

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Meta debuted a new version of its powerful Llama artificial intelligence model, its latest effort to keep pace with similar technology from companies like OpenAI and Google. adage.com/live-blog/ai-m…

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A giant question mark surrounds the future of Stanley after Terence Reilly, the marketer behind the drinkware brand’s meteoric rise with consumers, left to rejoin Crocs earlier this week. adage.com/article/market…

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U.K. fans of Papa Johns garlic sauce, you are in luck.

In honor of National Garlic Day, the pizza chain and The Martin Agency created a garlic butter candle. adage.com/creativity/wor…

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In response to the growing reading gap in the country, Penguin Random House Canada and creative agency Rethink launched “Living Stories,” a web app that synchronizes with the voices of caregivers reading books to bring stories to life with smart lights ... adage.com/creativity/wor…

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Southwest Airlines is showing off its flexible perks in its latest campaign from agencies Spark Foundry and GSD&M targeting both wanderlusters and Gen Z travelers. adage.com/creativity/wor…

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YouTube is expanding its Shorts ads program with new categories of content that brands reserve, to appear next to sports, entertainment, beauty, food and other niche creators, the video platform announced on Wednesday. adage.com/article/digita…

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On May 21 and May 22 Ad Age will bring together industry leaders during the TV & Streaming Summit to discuss what will influence the buying and selling of TV this year—and what’s coming next. adage.com/article/market…

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A new agency, Strange Family, has sprung from the ashes of San Francisco-based Butchershop, which closed under seemingly murky circumstances in May 2023. adage.com/article/agency…

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Ad Age is expanding its Creativity Top 5 series to acknowledge the best in recent sports marketing. adage.com/article/specia…

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The Carlyle Group is selling DTC clean beauty brand Beautycounter back to its founder Gregg Renfrew, a Carlyle spokesperson confirmed to Ad Age. adage.com/article/market…

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Sprite remakes a 1994 “Obey Your Thirst” ad with a message of individuality geared for a new generation. adage.com/article/market…

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Influencer marketing continues to grow in importance at the Cannes Lions Festival, with a new program designed to connect creators with industry executives. adage.com/article/specia…

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Teletubbies, Monopoly, Lush and more share learnings from “RuPaul’s Drag Race” sponsorships. adage.com/article/market…

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Dave & Buster’s latest campaign stars a literal Dave (Dave Burd aka Lil Dicky) and Buster (Busta Rhymes) for a little friendly competition to fight for dominance of the D&B name. adage.com/creativity/wor…

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This week, pet care brand Freshpet launched a yearlong partnership with global pop star Meghan Trainor, who is a proud dog mom of four, debuting an original song written and recorded by Trainor called “I’m a Dog Mom.”

Read more: adage.com/creativity/wor…

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In honor of Earth Month, NotCo and creative agency Gut came up with NotTurtle Soup, a plant-based alternative developed using AI. adage.com/creativity/wor…

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A contestant on a (faux) game show answers questions about saving money on hotel bookings in a Trivago spot, and more of the latest TV commercials from iSpot. adage.com/article/hot-sp…

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