🔴 Jennifer Mitchell, President, Stations and Digital for CBS News and Stations shares the collaboration that goes between journalists at CBS stations and also how CBS Innovation labs is helping them with news stories locally and nationally. Mike Malone #nyctvweek #tv #tvnews

🔴 Battle of the ballets: Emerging ad inventory, IP & geotargeting capabilities and robust infrastructure makes #connectedtv a place for political advertisers.(TVREV | XR Extreme Reach | Effectv | AdImpact Politics | LG Ad Solutions | Madhive) #nyctvweek #tv #advertising

🔴 Audience Measurement: There will be a shift in buying patterns where linear TV will compliment the streaming ad buy through its capability of being able to pinpoint up to the exact household of audiences.(Comcast Advertising | A+E Networks | CNN | tvScientific | iSpot.tv) #nyctvweek

🔴 Our panelists from ViewLift, LHB Sports, Entertainment & media, A Parent Media Co. Inc. (APMC), Kiswe 📹 discuss how the industry is adapting to a post cord-cutting world as pro teams explore new partnerships. #nyctvweek #tv #prosports

🔴 Cable's Convergent Revolution: Industry experts from ShowSeeker, National Content & Technology Cooperative, Evolution Digital discuss how bundling mobile services with broadband serves as the new business model for enhancing audience experience. #nyctvweek #advertising #tv #media

🔴 CGTN America talks about two featured programs "Tso'l Food" and "UN Insider" tailored to meet current and future audience demands. The discussion focuses on how cultural exchange and international communication can address global challenges. #nyctvweek #cgtn #tv

#nyctvweek Day-3: #hispanictvsummit The summit will address where greater investments are being made by advertisers, programmers and marketers and where there is still room for improvement. View the full agenda here - lnkd.in/ef_p8Yza #tv #hispanic #media

🔴 Welcoming Keynote: Isabella Sanchez, VP-Media Integration at Zubi and Chair for Hispanic Marketing Council addressing the state of the industry and HMC's campaign "Stop Latino Coating". #nyctvweek #hispanictv #media

🔴 Opening Keynote: Jose Cancela, President of Telemundo Station Groups shares how their content has impacted local communities and also that 2025 is a year for reality and live reality TV. #nyctvweek #hispanictv #telemundo

🔴 Hispanic TV Ad market: DEI is GROWTH. Continuous education, both within and outside the organization increases media investment and attracts brands to the Hispanic Market.(Orci | NBCUniversal | GroupM | Horizon Media) #nyctvweek #hispanictv #media

🔴 Cultural Resonant Hispanic TV Content: Carlos Santiago of ANA AIMM and Stacie de Armas from Nielsen explore how cultural authenticity is transforming Hispanic viewership, engagement with targeted personas and campaign effectiveness. #nyctvweek #hispanictv #media

🔴 Latino News Stories: Latino communities and TV newsrooms share trust and deep connection and that drive news stories. (CNN en Español | Jessica Formoso - FOX 5 NY | Telemundo 47) #nyctvweek #hispanictv #news #tv

2024 #hispanictvsummit award recipients. ✨ Sean Cunningham (VAB) ✨ Michael Roca (Omnicom Media Group) ✨ Isabel Rafferty Zavala (Canela.TV) ✨ Chiqui Cartagena (CUNY TV) ✨ Javier Saralegui (Danger TV) #nyctvweek #hispanictv #media

🔴 The Making of "American Historia: John Leguizamo, Ben DeJesus (nglmitú) and Luis Ortiz (LPB) talk to Cynthia Lopez (NY Women in Film & TV) & reflect on how the program came together & the impact of Latino connection in the process as they prepare for the series premiere. #nyctvweek

🔴 Fireside chat: Based on a recent Consumer Video Study by Altman Solon, Daniel Weinbaum shares that Hispanic consumer preferences are increasingly towards AR, VR, Watch parties and second screens. #nyctvweek #hispanictv #media

🔴 Fireside chat - Streaming service tailored for Hispanics: Comcast brings you a wider selection of differentiated products and services on NOW TV Latino streaming products and is intended to deliver greater value to Hispanic consumers. #nyctvweek #hispanictv #media

🔴 Original Productions: Integration of Latino talent and authentic cultural references in new original programming successfully proved the strong appeal of Latino talent in attracting Hispanic viewers.(Horowitz Research, A Division of M/A/R/C Research | Canela.TV | SIRK | Warner Bros. Discovery | Endemol Shine Boomdog) #nyctvweek

🔴 Distribution Dealmaking: By tracking user behavior and bundling relevant content, platforms can offer a more holistic experience which in turn increases content distribution.(Google | Condista | Parrot Analytics | Castalia Comm. | Vme TV) #nyctvweek #hispanictv #media

Day-3 of #nyctvweek comes to an end. #hispanictvsummit addressed the important and relevant topic of how TV reflects Latino faces, voices & ideas in 2024. #nyctvweek #hispanictv #media

See you all tomorrow at Day-4 of #nyctvweek View full list of honorees here - tvweek40under40.com/nyc2024 #tvweek40u40 #NYC NextTV Broadcasting+Cable Multichannel News