Nielsen (@nielsen )


Bio Powering a better media future for all people.
Location New York, NY
Tweets 21,4K
Followers 196,6K
Following 1,5K
Account created 26-08-2008 14:21:54
ID 15996830

Sprinklr : Over 40% of consumers under 45 say that they are more likely to purchase from brands who advertise in media featuring someone from their identity group. πŸ›οΈ

Learn how to factor diversity into your marketing plans:

Sprinklr : πŸ‘€ Olympic performance predictions ahead πŸ₯‡

Simon Gleave, Head of Sports Analysis, spoke with Reuters about the effects of China's COVID-19 isolation on predictions. Their winter athletes haven't performed on the global stage in two years:

Sprinklr : Consumers are looking for brands that support causes they care about. 90% of Americans respond favorably to companies who prioritize well-being in their messaging. 😊

Learn how this can inform your marketing:

Sprinklr : We predicted South Korea would fall from the top 10 gold medal winners for the first time in 20 years in Tokyo. πŸ₯‡ We were right.

Now we’re predicting the outcomes of :

Sprinklr : WARNING: Media consumption habits have changed - don't get left behind πŸƒ

Learn how you need to update your media planning:

Sprinklr : The average marketer works with 28 technology partners.

Learn how connecting systems can help keep campaigns on track:

Sprinklr : πŸ›’ 52% of consumers 35-49 say they are influenced to purchase products they’ve seen in streaming video content - and across age brackets consumers are taking note of what brands characters are using.

What does this mean for marketers? Learn more:

Sprinklr : For the past ten Olympic Games we've used data to bring audiences together in cheering for their teams by sharing predictions of performance. πŸ₯‡

This year we're looking at the Olympic Games Beijing 2022, which are less than 100 days away.

Sprinklr : Streaming media reaches 142 million adults in the U.S. each week and more than half of them are watching with an ad-free subscription. 🍿

Learn what this means for brands:

Sprinklr : Powerful data and insights for a new media world: