Michael Kates (@mkates) 's Twitter Profile
Michael Kates

@mkates

Power user of the internet.

ID: 21447151

calendar_today20-02-2009 23:42:56

8,8K Tweet

971 Followers

3,3K Following

Michael Kates (@mkates) 's Twitter Profile Photo

Not my fav of theirs but smart strategy! How do we get people to upgrade to the new Echo when the tech inside is pretty much the same as the one they have? Sell them the beauty of the new design not the technology

Michael Kates (@mkates) 's Twitter Profile Photo

Liked this a lot. But why is Coke running away from their own brand? It’s two and a half minutes with 5 seconds of branding. Where is the TV cut that real people will see?

Michael Kates (@mkates) 's Twitter Profile Photo

After the double gold on McDonald’s, I hope Institute of Practitioners in Advertising (IPA) does a joint sit down with Tass Tsitsopoulos and Thomas Sussman to discuss their agency’s different approaches to the brand; pop culture and populism. A perfect example of why global brands still need to act local.

Michael Kates (@mkates) 's Twitter Profile Photo

We turned a tweet into a pod. If you wanna hear how W+K and Leo keep McDonald's creatively effective give it a listen. No one does it better than these guys. Thanks for the chats Mark Pollard Tass Tsitsopoulos Thomas Sussman.

Michael Kates (@mkates) 's Twitter Profile Photo

I’m pro technology, but I’m more pro problem-solving. As an industry obsessed with new, let’s make sure we keep audience needs at the centre of everything we do. Thanks for having me Little Black Book