APIs All the Way Down notboring.substack.com/p/apis-all-the… by Packy McCormick Absolutely brilliant article. #martech

Important to understand the difference between digitizing and digitalizing for your customer experience and brand. How I learned what "digital transformation" truly means after waving 👋 to a couple Gs link.medium.com/1n1kzuRQscb by John Maeda #martech

hackernoon: "How to Become a MarTech Developer in 2021 " by @hasanaliqureshi hackernoon.com/how-to-become-… #martech #marketing

Marketing & Advertising Data Alignment, my thoughts on state of state link.medium.com/qFEgmCTXAcb

Marketing Attribution Model Alignment link.medium.com/K1v7R7ouMcb

Marketing beyond cookies marketoonist.com/2021/01/market… by Tom Fishburne Tom Fishburne #martech

Marketing & Adverting Tech Disparate Systems link.medium.com/MKEiXO26Xcb

How is your marketing attribution plan coming together? martechseries.com/analytics/mark…

What are the three steps to transition from third-party #cookies to first-party identity? Merkle's Michael Fuchs shares more in ADWEEK: bit.ly/3iyqKFK

“We were the first to… help advertisers understand the true cost of acquiring new users.” adexchanger.com/adexchanger-ta…

MarTech investments done today "...we predicted that by 2025 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both." adexchanger.com/data-driven-th…

Gartner predicts that 80% of MarTech systems investments today will be abandoned by 2025 due to lack of ROI. Instead it could be smart to invest time in aligning existing data sets which will provide valuable insights today and better inform future decisions on systems.