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http://adweek.com/ 10-04-2009 12:20:45
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Ditching booze to start the year is a hot trend, but is it a lifestyle or a resolution-forced 1-and-done? NA brands have thoughts: Don’t Do Dry January? It’s the New ‘Don’t Buy This Jacket’ adweek.it/490vj4M via ADWEEK Ritual Seedlip North America bestdaybrewing French Bloom