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linkhttp://adweek.com/ calendar_today10-04-2009 12:20:45

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To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. adweek.it/3O6yQ9F

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Agencies are rapidly hiring new leaders across departments to prepare for a successful year in 2024. adweek.it/3HpaVyf

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Ditching booze to start the year is a hot trend, but is it a lifestyle or a resolution-forced 1-and-done? NA brands have thoughts: Don’t Do Dry January? It’s the New ‘Don’t Buy This Jacket’ adweek.it/490vj4M via ADWEEK Ritual Seedlip North America bestdaybrewing French Bloom

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VOICE | 'We aren’t going to address an industry epidemic of creative exhaustion with snacks and summer Fridays. Big swings only and the four-day week fits the bill,' says Lauren McGuire. adweek.it/48XUuF5

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Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated “Shot on iPhone” campaign. adweek.it/4b2m0mu

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VML, which launched earlier this month through the merger of WPP’s VMLY&R and Wunderman Thompson, has unveiled its global creative leadership team. adweek.it/3vFonvn

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Samsung is promoting its AI-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. adweek.it/3U7nWUN

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Marketers in the non-alcoholic cocktails space have found a spiritual cousin in Patagonia’s iconic “Don’t Buy This Jacket” campaign. adweek.it/3Szirxf

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VOICE | Check out the trends Goldie Chan spotted at CES: from personal care reimagined, to efficient smart home solutions and sustainability. adweek.it/48RmWIQ

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VOICE | If they don’t get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion 2024 election cycle. Ariel Deitz has the story. adweek.it/47H2CIT

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EXCLUSIVE | Amazon Prime Video’s ad tier will offer brands fixed CPM and preferred, guaranteed and sponsored deals. adweek.it/47G4bqK

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SUPER BOWL | Vince Vaughn is eager to steal the spotlight away from multiple Super Bowl-winning quarterback Tom Brady in a new teaser for BetMGM 🦁 as the brand gears up for the company’s first-ever Big Game television commercial. adweek.it/3Hnertd

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This week, we have new clients wins, agency partnerships and future forward product launches. adweek.it/3vNL14F

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JUST IN | Today, Warner Bros. Discovery announced it will return to TV upfront week. adweek.it/3O8jDow

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