Propel x Mindy Kaling challenged consumers to get active and post a TikTok sharing their JOWO (Joy of Working Out). 🏋️ The campaign garnered over 6 billion views. To see our work: ow.ly/kU1V50JhLMX

Look! It's Adam Small! Role: Founder + the Head of Partnerships & Marketing 🏡 Nashville, TN Fav emoji: a recent convert, so he's testing them all 📺 Mayans 📚Eat That Frog Hobbies: Sports fan, boating/fishing, grilling, comedy, & reading. Piece of tech he can't live without:📱

Meet Victoria Newport! Role: Senior Project Manager 🏡: Gallatin (aka Nashville), TN. Fav emoji: 🙃 🎥 🎧: Any and all cult/true crime podcasts and documentaries. Hobbies: Memphis Grizzlies, golfing, reading, Pure Barre, walks, kayaking. Piece of tech she can't live without: 📱

Everyone, meet Jeana ("jEE-nuh") Newsom! Role: Senior Project Managers 🏡 Seattle, WA Fav emoji: "mild panic"... iykyk 🎥 Friends 🎧 Unplugged on Spotify Hobbies: Being anti-social/sporting events Piece of tech she can't live without: Order pickup

Say "Hey!" to Chris McIntyre (aka Ferf)! Role: CEO & Founder 🏡 Franklin, TN. Fav emoji 😍 Hobbies: traveling with my family, DIY experiments, adventuring in the outdoors, playing with emerging technologies. The piece of tech he can't live without is home automation.

The future of #AR is here, and it's a game-changer! 🕶️🎮 Dive into our blog post about 2023's AR trends: southernmade.com/2023-augmented…

Happy Anniversary to our Book Club! 🥳 Join the celebration and discover the power of storytelling, empathy, and growth in our new blog post: southernmade.com/our-book-club-…📚🌈 #BookClubAnniversary #BookClub

Agencies shouldn’t have to sacrifice great ideas because they lack in-house tech depth. We make sure your vision gets built right. Here’s how to bring big ideas to life without the stress: southernmade.com/build-big-idea… #CreativeExecution #PartnerPlaybook

Every agency has felt this moment. You win the pitch. The idea is bold. The client is fired up. Then someone asks “how do we actually build this?” and the room goes quiet. It’s not a talent problem. It’s a depth problem. Wrote about it on our blog 👇 southernmade.com/technical-part…

Brands keep hiring dev shops and wondering why their experiences feel generic. The missing piece isn't more developers. It's a technical partner who thinks strategically and builds at a high level.

We built an arcade for Uber. Not a metaphor. A fully custom digital game that turned loyalty points into something people actually wanted to show up for. southernmade.com/work

bubly wanted a Super Mario activation. We built it. AR, interactive missions, a digital experience that made a sparkling water brand feel like a game. southernmade.com/work

450+ technical solutions built every year. For over a decade. The brands you know trusted us to power the experiences you remember. southernmade.com/work

bubly x Nintendo. Galaxy Cans. Star Bits. Instant win. Repeat play. CPG scale. Entertainment IP. Gamification built to perform. southernmade.com/work/bubly-sup…

Most agencies can pitch the idea. Few can actually build it. We've spent 10+ years being the ones who build it. southernmade.com/work

Jack in the Box turned 75. They needed a digital celebration that got fans engaged beyond the drive-thru. We built it. southernmade.com/work

PetSmart wanted to break up the post-holiday blues for pet owners. We built a digital experience that made it happen. southernmade.com/work

1000s of custom apps, activations, and digital promotions. A decade of work. A fraction of it lives here: southernmade.com/work

AI in experiential marketing has crossed from pilot to infrastructure. We broke down the 6 ways brands are building with it in 2026. southernmade.com/6-ways-to-use-…

The global experiential marketing market hit $55.53 billion in 2026. 74% of Fortune 1000 companies increased experiential budgets. AI is the infrastructure making it scale.