Successful series of nudges used by Behavioural Insights Team to reduce the overprescription of antibiotics In Think Small by Owain Service

IMSer Tim Smits in #dsavond De Standaard over campagnes met angstaanjagende beelden standaard.be/krant/publicat… #infrabel

Anchoring in practice at Apple via Singh at Northstar Research

Dear students, after the thrill of the first week in our academic year, it's good to take in this thread's advice on how to approach classes #kuleuven

#Nudging is een populaire techniek, omdat zonder veel gedoe #gedrag te sturen is. Echter, voor flinke verandering is het beter kleine momenten van frictie te introduceren om zo mensen actief aan te zetten tot een bewuste, geïnternaliseerde keuze. #SWOCCNL: swocc.nl/kennisbank-ite…

Social media can motivate people for physical activity if it adds some competition to the situation. But it decreased activity when it was a social support type of social media. Interesting

Naming a solution/behavior makes it more marketable. Also for social marketing, like with the designated driver. Or, its Belgian version BOB (@BOB_bedankt)

The ads for Buckley's cough syrup emphasise how awful it tastes in ever more inventive ways - a brilliant insight at the campaign's heart: we assume anything that foul must be potent Another great example of the pratfall effect

New paper with Prof. Emma Boyland Tim Smits Jo Harrold on the influence of front-of-pack portion size images, published OnlineOpen. Children exposed to the larger portion size served and consumed sig. more cereal than those exposed to the smaller portion. onlinelibrary.wiley.com/doi/full/10.11…

De kracht van anekdotische narratieven. Daar kan een systeem 2 en op argumenten gebaseerde sensibilisering niet tegen op; helemaal als die campagne te weinig geld heeft voor een groot mediabereik

Interesting PhD position for a Persuasion alumnus/alumna werkenbijerasmusmc.nl/vacature/promo…

On successful health campaigns [Dutch] ‘Het moet vooral leuk zijn. Én onze eigen keuze’ standaard.be/cnt/dmf2017120… via De Standaard

Awarding of the Nobel Prize to Richard H Thaler, at the very moment. The Nobel Prize #NudgeForGood

Trump's tweets move markets, disrupt diplomacy and inflame political anxiety almost daily. As long as we allow him to manipulate our public discourse with his fingertips, we’re his puppets. Time to cut the strings! My essay in SacBee's California Forum: sacbee.com/opinion/califo…

Mooi in beeld gebrachte Twitterstorm over Jihad Van Puymbroeck in De Standaard met @CXSocialCare cc Tim Smits

Write a speech on the #FutureofEurope and win the chance to deliver it! Metaforum KU Leuven KU Leuven TEST waguri Deadline = 15 April 2018 | See futuring-europe.be

Mijn nieuwe SWOCC blog. Eten zien, doet eten. Over ons recente onderzoek in Appetite researchgate.net/publication/31… x.com/SWOCC_NL/statu…

The Unconscious Reasons We Do What We Do by John A. Bargh Persuasion #goodreads

Hurray for readability! Grading 1200 pages of hand written essay answers... Students, remember you are selling me a 'product'. Market it. #KULeuven

The whole field of persuasion takes a deep bow today to honor John Cacioppo. The ELM still remains the best model to start understanding most of persuasion. But John had seminal work in so many other subfields. #rip x.com/jayvanbavel/st…