Rahul Awasthy
@kind_orchids
ID: 22188745
27-02-2009 20:53:37
2,2K Tweet
445 Followers
1,1K Following
As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to Y Combinator & Sequoia Capital founders. Here's the summary:
Brian Chesky Starting with the customer is a spiritual exercise. You're willing to let go of your own map of reality in order to fully immerse into the worldview of your customer to deeply understand them and serve them. It's the ultimate act of service and love. ❤️
Brian Chesky If you were starting with the customer experience, would you show a price that almost doubles at the checkout page?