Do we really have to present credentials in person? The simple answer is yes and I explain why on this Just Ask Jody. pulse.ly/avnj5d4hgc #agencycredentials #credentialspresentation #presentingagencycreds #agencycredsdeck #winnewbusiness #agencypitch

What makes a good agency credentials deck? (And, does your agency even need one?) pulse.ly/3whhxyuok5 #agencybusinessdevelopment #agencypitch #winnewbusiness #newbusinesspitch #smallagency #agencygrowth #agencynewbusiness #newbusinessstrategy

Client: “We want your agency to pitch for this assignment.” You: “Cool. What’s the budget?” Client: “We want you to tell us.” On this Just Ask Jody, a few strategies for what you say next. pulse.ly/ou0ug6z82t

On this Just Ask Jody, the delicate dance of selling and why you want to retain control over it rather than delegating it to your team. pulse.ly/hpgxexcst5

New business is one of those responsibilities that should be fully integrated into your regular schedule. What to do on a daily, weekly, quarterly and annual basis: pulse.ly/j2a97wmtfo#age… #agencygrowth #agencynewbusiness #newbusinessstrategy

Need support to build out next year's new business plan? I'm gathering a small group of agency owners in early December to walk through the exact framework I use for effective new business plans. Want to join us? ➡️thesuttercompany.com/newbusinessblu…

How do you adapt the tried-and-true case study format (challenge, insight, strategy, execution, results) to fit a more complex story of a multi-year client relationship? youtu.be/tj2GEJ0yHsU #agencypitch #agencyproposal #newbusinessstrategy #salesstrategy #winnewbusiness

Writing Award-Winning Case Studies--back live and in-person! November 15-16 in Toronto. Do you need to be a member of the ICA - Institute of Canadian Agencies? Nope. Do you need to be Canadian to attend? Nope. Learn more and register here: theica.ca/writing-award-…

Creating an annual new biz plan is an inherently optimistic exercise. It’s also time-consuming so build a plan you can stick with. Want some support this year? Join me for the New Biz Blueprint workshop and build a plan designed to get results. pulse.ly/fr3e7ec0dn

Agencies are sometimes better at thinking about great stuff they could do to generate new business and not so good at doing it. What gets in the way? Powerful mental blocks that we don’t consider but should: bit.ly/3FMc6s6 #agencybusinessdevelopment #newbusinessstrategy

Where does marketing end and sales begin? On this Just Ask Jody, how to optimize the interrelationship between the two in a way that’s right for your agency. pulse.ly/eprwv8ujmm #agencybusinessdevelopment #winnewbusiness #smallagency #agencygrowth #newbusinessstrategy

An agency owner once asked me: “We had a great meeting with a potential client. They asked for a proposal, we sent it, and we get a note saying they’ll back to us. It’s tough to sit in this holding pattern. Is there anything we can do?” Watch:youtu.be/wHObbe7Ul2c ##agencypitch

It's not too late! Next week, I'm doing my Award-Winning Case Studies workshop live at the ICA - Institute of Canadian Agencies. Join us! pulse.ly/vtw71v7nh5 #agencybusinessdevelopment #agencypitch #winnewbusiness #newbusinesspitch #smallagency #agencygrowth #agencynewbusiness #newbusinessstrategy

3 mental blocks that get in the way of new business success. ⬇️pulse.ly/4glonlx0rr #agencybusinessdevelopment #agencypitch #winnewbusiness #newbusinesspitch #smallagency #agencygrowth #agencynewbusiness #newbusinessstrategy

Let’s create the perfect new business plan for your agency this year. Join me Dec 6-8 for the New Business Blueprint workshop. Advantage pricing still available! pulse.ly/ea4jab8m3v #agencybusinessdevelopment #smallagency #agencygrowth #agencynewbusiness #newbusinessstrategy

Let’s do our part to eradicate terrible sales emails from the world. The “dos and don’ts” of writing effective intro pitches to new prospects that are less likely to be ignored. thesuttercompany.com/blog/dos-and-d… #agencypitch #emailpitch

It's crucial to keep the momentum going when closing a new business deal, even early in the sales cycle. So, when is it best to follow up with a prospect after the first meeting? youtu.be/nUSuGsOq9vo #agencybusinessdevelopment

I know what it’s like to set big, enthusiastic goals to only watch them fall short because the right framework wasn’t in place. This year, let’s create a plan you’ll implement. Learn more, register (price goes up next week!) thesuttercompany.com/newbusinessblu…

Not only is it Thanksgiving week here in the US it's also Black Friday, a day of *low low* prices so we're extending Advantage pricing for the New Biz Blueprint masterclass. $595 only through Friday. Join me Dec 6-8. pulse.ly/txoq436yi3