Vendor content varies a lot in quality. This one is far above average. I wish more vendors and experts systematically quantified their experience. #mmm #marketingmeasurement

The presentation that Jason McNellis put together on how to analyze your data is a lot of fun. Check out, "Numbers Are Not Equal, Which Will You Bet Your Marketing Dollars On?" at 2:15 in Ballroom A. #GartnerMKTG

“It’s not just the numbers, it’s the measurement “ Jason McNellis #GartnerMKTG #truth

“We all know shark attacks correlate to ice cream sales but not because dairy-fed humans taste better.” Jason McNellis on the pitfalls of retrospective studies. #gartnermktg

I've seen Lizzy's talk track--good, practical advice! Highly recommended!

After 17 years his words still hold-up as the best data improves #MachineLearning and #prescriptiveanalytics. #GartnerMKTG

linkedin.com/feed/update/ur…

I'm excited to announce my latest research report: Turbocharge Your Marketing And Personalization With These Three AI Algorithms (subscription required) Special thanks to six of my connections who shared some of their time and exp…lnkd.in/eEfa6QV lnkd.in/ePGCXWb

Your #marketing plans should be informed by #PurchaseIntent gtnr.it/2rX6yqX via Jason McNellis of Gartner #IntentData #Intent #B2B #B2Bmarketing

Gartner analyst Jason McNellis shares 2 #marketing #hacks to make better data-driven decisions. Read more #GartnerMKTG #CMO #Marketer #Data Hello gtnr.it/2QPmqG4

Agree about @johnrockhold. Experienced the same when I left.

What Is Machine Learning's Impact on Marketing Personalization? by Dom Nicastro bit.ly/2SGLBvb

.Mike Gualtieri @kjellkeli Forrester Jason McNellis Jennifer Polk Martha Mathers Hello Gartner Jonathan Treiber RevTrax National Positions on machine learning's impact on marketing personalization

"The brands the emerge from the period uncertainty won't be the ones that offered the most effusive expressions of care but are nimble enough to listen & respond to the needs of their customers." Marketers Deploy Customer Listening During #COVID19 Pandemic blogs.gartner.com/augie-ray/2020…

Join me and Jason McNellis on 3/17 for our (free!) Gartner webinar: "The 4 Elements That Make Marketing Analytics More Impactful." Register here: gartner.com/webinar/3996770 #marketing #analytics #marketinganalytics