This slide is so profound. #trustconf18

Recommendation engines have a potential dark side — they can manipulate preferences in ways consumers don’t realize mitsmr.com/2OGaJx5

A) There is so much data available. The biggest challenge will be choosing the right measures to drive effective decision making. #PRchat

A2. Think beyond traditional media relations metrics and focus on gaining fluency in analytics terms, tools and methodologies used across communications disciplines, marketing and business #PRchat

Impressions and AVE are the easy answers - but it really depends on the objectives of the work and having a broad view beyond media relations - keep reputation and consideration metrics, macro and micro conversions #PRChat

A3. Also, think engagement metrics are overvalued. Too often audiences engage with content and experiences, but there is little real impact in terms of brand health or business #PRChat

A4. Reputation - brand health and protection are also critical. Business influence extends beyond product and we have to acknowledge the important roles that PR plays in driving issues focus and policy. #PRChat

My Prudential colleague @Kalamarides spoke with @USAToday about the govt #shutdown and the impact that unexpected income disruptions can have on American workers: usatoday.com/story/money/20…

Sometimes you have to be brave enough to confront bad behavior says Carly Fiorina...confront what is unacceptable and accept the consequences. Good biz. 🙌🏾💯#ascendcommitment #ASCEND2019

Embrace the learnings gained from data initiative or activation failures to chart the course for future success #amecsummit

Honored to be named to the PRovoke Media annual #Innovator25 list, which features innovators who are addressing PR industry challenges with ingenuity & insight to make meaningful change at a time when it's needed more than ever. bit.ly/2Uzs5kt

Fake news + the way it spreads on social media is emerging as one of the great threats to society. trib.al/K857mGy via MIT Technology Review

RT Vala Afshar: 25 years of software eating the world

Survey: Early bird gets the media coverage worm 37% of journalists prefer to be pitched between 9 and 11 a.m. bit.ly/2hOmtlP

Beyond Impressions: Bringing Earned Media Analytics into the Digital Age instituteforpr.org/beyond-impress… via @instituteforpr

Advancing PR analytics requires a skillset and mindset shift. instituteforpr.org/pr-needs-trans…

"When scientists say bears are going extinct, I want people to realize what it looks like" nyti.ms/2AMeKuq

Almost 4 in 10 say customer #reviews influence their online purchasing decisions, making gaining positive #advocates an absolute must for brands. g-web.in/2kp6A3q #chartoftheday