Cannes 2023 did not disappoint! Allen Media Group announces they will be leveraging VideoAmp as primary currency, Disney and Paramount sat with us to share highlights of our growing partnerships, and the VideoAmp Summit featured thought leaders and industry legends.

Jenny Wall sits down with Gary Vaynerchuk to discuss how Marketing and Measurement, when done correctly, empower advertisers to answer this question and drive more revenue. bit.ly/3NRqmSX

Exciting news! Our integration with Meta expands, providing entertainment brands a closed-loop solution to measure investment impact on Meta properties. T To optimize campaigns and gain valuable insights, learn more here: bit.ly/46PbvB4

. Mediaocean is paving the way for a multi-currency landscape in the industry by teaming up with Paramount and Omnicom Media Group This signals a departure from the reliance on legacy data, as it introduces VideoAmp's audience data into the equation. bit.ly/3sfAoWH

“We are investing significantly to support the future of measurement in a #convergedTV world, and are very happy to support Omnicom Media Group and Paramount Advertising with VideoAmp in making this a scalable reality." —Ramsey McGrory in ADWEEK adweek.com/convergent-tv/…

VideoAmp and Relo Metrics are teaming up to change the sponsorship game. By blending our viewership data with their AI platform, we're dishing out real-time insights that score big points for on-screen sponsorships during live events. Learn more here: bit.ly/449pChS

VideoAmp's Danielle Zazula and Joe Kotz join the stage at Association of National Advertisers Data & Analytics Conference sharing how advertisers can get back to selling, counting, matching and measuring more - leveraging advanced audiences and a multi-source identity solution.

Taking a look back to learn from partners at our Cannes Summit, who shared their thoughts on the future of clean rooms and advanced audiences, media planning optimization, and the importance of sports measurement on our blog. bit.ly/44sL1mm

Advertising has always been the backbone of TV- the the future of streaming will be no different. Jenny Wall will take the stage at the ANA's Future of Streaming TV event to share how advertisers can (and should) be more efficient with their investments in streaming environments.

VideoAmp's multi-party clean room enables cross-platform measurement without sacrificing accuracy and data privacy. Read more about our clean room advancements, and how we're solving for attribution, from VideoAmp's VP of Engineering, Ramzi Nasr: bit.ly/3rtcDu6

We hit up #PROGIO this week for some amazing content and networking. There was a common theme we couldn’t help but notice on a panel titled “The Buy Side Takes On The Alternate Currency Debate"…

The marketplace asked for new currencies to be easier, so we’re delivering alongside our friends at Dentsu USA and all of the publishers who are leaning into advanced currencies & audiences. Here’s to less waste and more ROI bit.ly/3LXASaU

From the mouth of one of the most inventive people in TV 🖐️🎤 Allen Media Group's Byron Allen on stage at #bloombergscreentime

Another massive step forward - Allen Media Group's The The Weather Channel is the first network to have successfully closed an entire Upfront guaranteed on VideoAmp as the currency. Read all about it on Ad Age bit.ly/46valKd

Pleased to announce our currency agreement with the top entertainment destination for the holiday season Hallmark Media. The shift to big data currencies & advanced audiences is catapulting us towards a future of smarter media investments & increased ROI bit.ly/3seVIvY

Hallmark to Use Nielsen Rival VideoAmp as Ad Currency Jon Lafayette @BCBeat nexttv.com/news/hallmark-…

Savings so good you’ll want seconds. In our "Advertisers Guide to Cutting Waste" we're dishing out strategies to help in uncertain times & ensure your advertising investments yield the best results. Promise this is better than dinner with your in-laws 🦃 bit.ly/47qY0Y8

🚨 Identity crisis averted. We're combining the highest level of customer privacy protection w/ advanced targeting so advertisers can reach their most valuable audiences. See how Omnicom Media Group intends to use the solution: bit.ly/3TcUJYm

📺Identity crisis at #CTVAdDaysNewYork VideoAmp

The advanced currency race 🏃‍♀️ is a marathon not a sprint. Why are we a frontrunner? B/c we've put tech & big data behind everything we do since our doors opened. Everyone else is just trying to catch up 💨 bit.ly/48iApZS