Choosing the right Ad format is an integral part of every publisher's monetization strategy. However, finding the best ad formats isn’t always straightforward! Read here: bit.ly/3nXzAjN #adformats #ads #publishers #AdTech #VDOAI

9.8% of programmatic display & video ad budgets in the US are being wasted on 'Made For Advertising' inventory. Let that sink in. Full report by @ebiquityglobal will be released tomorrow. Thanks Ryan Barwick☕️ at Marketing Brew ☕️ for reporting on this. marketingbrew.com/stories/2022/0…

LA Needs Its NIMBYs citywatchla.com/index.php/cw/v…

mlb.com/news/nick-mart…

101 California, United States Based Ad Network Companies | The Most Innovative Ad Network Companies beststartup.la/101-california…

“Catering to your most engaged readers is worth the investment”: How publishers are doubling down on engagement whatsnewinpublishing.com/catering-to-yo… Engagement metrics are considerably more valuable for publishers compared to page views and bounce rates. #publishing

Calling, texting or emailing a friend just to say “hello” might seem like an insignificant gesture, but it can have a powerful effect, new research suggests.

New Updates to the Ads.Txt Protocol Aim to Further Distinguish Owners From Operators adweek.it/3dO0f0I via ADWEEK

EU wants to assess media mergers for media pluralism, editorial independence | NASDAQ nasdaq.com/articles/eu-wa…

Gamified Ads - Enhanced User Experience, Better ROI linkedin.com/feed/update/ur…

After A Dark 2022 For Publishers, First-Party Data Is A Bright Spot adexchanger.com/publishers/aft… @AdExchanger