𝗕𝗿𝗮𝗻𝗱 𝗶𝘀 𝗯𝗮𝗰𝗸.” You’ve probably heard that phrase tossed 𝘢𝘳𝘰𝘶𝘯𝘥 𝘢 𝘭𝘰𝘵 𝘭𝘢𝘵𝘦𝘭𝘺. But what does it really mean for marketers right now? It signals a shift: 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝘀𝘁𝗲𝗽𝘀 back into the spotlight. Not surface-level cleverness, but work

When you swap bags between plans and the need to redo it all…

𝗜 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝗠𝗲𝘁𝗮’𝘀 𝗹𝗮𝘀𝘁 𝗢𝗮𝗸𝗹𝗲𝘆 𝗰𝗼𝗹𝗹𝗮𝗯. The Oakley Vanguard Metas? I haven't returned yet.. Got the Oakley HSTNs earlier this year. Looked great. Felt wrong. Returned them after a few weeks as it felt like just another “sporty” version of the Meta

It’s incredible what 7 hours of sleep does for you and the baby.

In the past 5-6 months, I been using voice tools a lot more as my thinking partner, note capture and to get clarity. My current stack: Apple Voice Memos – quickest way to record ideas Limitless – great for meetings, summaries, and recall ChatGPT voice – the thinking partner to

Chasing 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮 𝗱𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻. The best leaders are focused on 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴: 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 prospects take to get to you. Everyone wants to argue about it. Who gets credit for the deal? Which team gets to claim the win? But at a

I have lost my AirPods…I know where they are. Should I drive and get them?

It’s Thanksgiving. Grateful to everyone I’ve met cause of Twitter/x. But honestly, why are we all still on this site right now? Go hang with your families. Eat something good. No one’s closing a deal today. I’m vegetarian and excited to destroy some homemade Indian food with

It’s Black Friday and as a marketer I hate this day of the year the most. No, it’s not cause of the ads to buy stuff. It’s cause you can see how little creativity is there in 99% of the ads. And as a marketer who loves his craft this hurts the most. This happens cause of

Not every product launch needs to bring in new logos to deliver real value to your brand. Sometimes, the impact is about staying relevant in the market, strengthening your position, and expanding within your current customer base. I was recently advising an AI company, and

“What am I not telling you that would allow you to make this decision, yes or no?” The most honest thing I’ve ever asked a CEO Sometimes, as a CMO, you find yourself stuck asking for budget or a new headcount for a role the company has never considered before. You go back and

It’s tax day…to all who pay…the sf tax man. Cheers

Your prospects 𝗱𝗶𝗱𝗻’𝘁 𝘁𝗮𝗸𝗲 𝗮 𝗱𝗮𝘆 𝗼𝗳𝗳 𝘄𝗼𝗿𝗸 to hear your roadmap. They 𝗰𝗮𝗺𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀. Big difference. Too many companies treat events as a showcase for themselves. The agenda centers on their product, their vision, and

Like clock work Is die hard a Christmas move or not debate with the cousin?

I didn’t expect my phone to roast my entire year. Somehow every app I’ve ever opened has strong opinions about how I spent my year. Wrapped showed up in way more places than it needed to. Open an app. A recap appears. The motivation is obvious. One last pull before the year

I think just learned the secret to having a great vacation with a 17 month old. Bring the grandparents… That’s it. They solve all your problems. I highly recommend it. 5/5 stars This allows you to work out, enjoy the water, food and the company of your wife

Why do people feel the need to have calls on speaker in the middle of the airport for all of us hear?

An important life lesson: a person’s capacity for growth is directly linked to how much truth they can face about themselves without running away.

Your job as a marketing leader is to create taste, not dictate it. That means coaching, exposing teams to customers, and letting instincts form. I was talking to a CEO recently who’s hiring their third marketing leader and asked: How do you know if the leader has taste, and

Jet lag hack activated. Up at 530 to get a workout in