Improve your #influencermarketing ROI: A new Journal of Marketing study shows that nano-influencers, despite having fewer followers, are more cost-effective in revenue generation than influencers with larger followings. Learn more: bit.ly/48oc2t5 Maximilian Beichert, Andreas Bayerl, Dr.

Great to see that what we have worked on for more than 6 years is “trending” :)

💡Diese aktuelle Studie zeigt, dass in der sich ständig verändernden Welt des digitalen Marketings Influencer mit kleineren Followerzahlen kosteneffizienter sind. 👉🏼Link (DOI): doi.org/10.1177/002224… . . #markterfolg #influencermarketing

Great to see our research mentioned in the opening pages of the MIT Sloan Management Review’s quarterly print magazine! Andreas Bayerl, Dr. sloanreview.mit.edu/article/the-lo…

Do influencers with the largest follower counts always get the best results? A new Journal of Marketing study featured in MIT Sloan Management Review finds that influencers with smaller followings deliver better #roi. #influencermarketing Maximilian Beichert Andreas Bayerl, Dr. sloanreview.mit.edu/article/the-lo…

This Journal of Marketing study finds that influencers with smaller followings provide more ROI than influencers with large followings, challenging the notion that larger audiences guarantee better outcomes 🎧 Maximilian Beichert Andreas Bayerl, Dr. #influencermarketing podcasters.spotify.com/pod/show/jm-bu…

It will be interesting to see, how well SearchGPT is going to work with many websites shutting down the OpenAI crawler and thereby the access to the website data. The Data Provenance Initiative very recently found 1 in 4 top domains do so already in April 2024.

🚨New working paper alert!🚨 Does 'canceling' an artist on social media affect their music consumption? Daniel Winkler, nilswloemert, and I explore this in our new paper. Spoiler: The answer is more complicated than you think.

Our new working paper where we analyze a decade long experiment on Facebook where 0.5% of users never see ads: papers.ssrn.com/sol3/papers.cf…

I wrote extensively about Pavel Durov in the Hype Machine. "Russia's Neo" personifies both the promise and the peril of the Hype Machine... A path to personal freedom and protection from tyranny on one hand... A clock for clandestine evil on the other. The need to balance the

Who do you hold in higher regard: Barack Obama, known for working long hours from early morning, or Keir Starmer, who has vowed not to work past 6 PM on Fridays? I explore this question in this op-ed. Columbia Business School adam rasmi TIME time.com/7016463/busyne…

Very happy to note that my paper (w/ #XingyiLi, #YitingDeng & Bert De Reyck) on the impact of expert ratings is now forthcoming at #ManagementScience! We are very grateful to the review team, led by DE #EricAnderson, which was tough but fair, providing constructive advice

In a Journal of Marketing study featured in Harvard Business Review, researchers analyzed nearly 2 million purchases, discovering that influencers with fewer than 10,000 followers delivered far better returns. Maximilian Beichert Andreas Bayerl, Dr. #influencermarketing hbr.org/2024/09/when-i…

Thank you Mayukh Mukhopadhyay for taking the time to have an AI talk about our paper in Journal of Marketing in a podcast-style. Really surprisingly good!! Maximilian Beichert

Mine is Maximilian Beichert

My second ever publication just came out in Nature Human Behaviour. Across 1.2 billion observations, we establish what we call a “gender rating gap in online reviews”. It follows a summarizing thread 🧵. Link to paper in the end. (1/8)

In response to #GDPR policy, a Journal of Marketing study shows that nearly 50% of firms use some level of persuasion to get users to opt into #datacollection. While effective, this can also backfire. Learn more: bit.ly/3Dg36MU Sara Valentini Puneet Manchanda ELISA montaguti

Articles in advance 03/25 (3 of 12) Frontiers: "How Much Influencer Marketing Is Undisclosed? Evidence from Twitter" by Daniel Ershov, Yanting He, Stephan Seiler Daniel Ershov Yanting He Stephan Seiler pubsonline.informs.org/doi/abs/10.128…

Journal of Marketing AMA Journals Maximilian Beichert 🤩🏆