Great milestone unlocked with a contribution to Journal of Marketing about generating direct sales through Influencer Marketing. It follows a small summarising thread (1/6)

There's been buzz about the possible effectiveness of moving from influencers with huge followings to those with smaller followings. This paper puts data to this hypothesis in European health and beauty industries and supports it. journals.sagepub.com/doi/10.1177/00…

Marketing and the Creator Economy Conference #kickoff with a great #creators and #platform panel Columbia Business School

Refreshing the list of recommended readings for my digital marketing course, and browsing major journal TOCs from the past 12-18 months. But I'm curious: have YOU published or read an amazing new paper in the area? It is a good time to link the hell out of it in this thread💡

New JM article available: "Revenue Generation Through Influencer Marketing" Read it here: buff.ly/42vU7j7

EU investigation into “influencers”: 97% published posts with commercial content, but only 20% systematically disclosed this as advertising; 78% were exercising a commercial activity; however only 36% were registered as traders at national level" ec.europa.eu/commission/pre…

Improve your #influencermarketing ROI: A new Journal of Marketing study shows that nano-influencers, despite having fewer followers, are more cost-effective in revenue generation than influencers with larger followings. Learn more: bit.ly/48oc2t5 Maximilian Beichert, Andreas Bayerl, Dr.

Great to see that what we have worked on for more than 6 years is “trending” :)

My forthcoming book - Mine Your Language: Influence, Engage, Predict - releasing on March 18th in India and on Kindle International is No.1 in the category of Business Communications in Amazon India. Very glad. Thank you to the readers. #book #booklaunch #communication #language

Great to see our research mentioned in the opening pages of the MIT Sloan Management Review’s quarterly print magazine! Andreas Bayerl, Dr. sloanreview.mit.edu/article/the-lo…

Do influencers with the largest follower counts always get the best results? A new Journal of Marketing study featured in MIT Sloan Management Review finds that influencers with smaller followings deliver better #roi. #influencermarketing Maximilian Beichert Andreas Bayerl, Dr. sloanreview.mit.edu/article/the-lo…

This Journal of Marketing study finds that influencers with smaller followings provide more ROI than influencers with large followings, challenging the notion that larger audiences guarantee better outcomes 🎧 Maximilian Beichert Andreas Bayerl, Dr. #influencermarketing podcasters.spotify.com/pod/show/jm-bu…

It will be interesting to see, how well SearchGPT is going to work with many websites shutting down the OpenAI crawler and thereby the access to the website data. The Data Provenance Initiative very recently found 1 in 4 top domains do so already in April 2024.

🚨New working paper alert!🚨 Does 'canceling' an artist on social media affect their music consumption? Daniel Winkler, roamer_09, and I explore this in our new paper. Spoiler: The answer is more complicated than you think.

Our new working paper where we analyze a decade long experiment on Facebook where 0.5% of users never see ads: papers.ssrn.com/sol3/papers.cf…

I wrote extensively about Pavel Durov in the Hype Machine. "Russia's Neo" personifies both the promise and the peril of the Hype Machine... A path to personal freedom and protection from tyranny on one hand... A clock for clandestine evil on the other. The need to balance the

Right place to post? 🤭 Our article "Who Shares Fake News? Uncovering Insights from Social Media Users' Post Histories" is now published at Journal of Marketing Research. journals.sagepub.com/doi/10.1177/00…

Who do you hold in higher regard: Barack Obama, known for working long hours from early morning, or Keir Starmer, who has vowed not to work past 6 PM on Fridays? I explore this question in this op-ed. Columbia Business School adam rasmi TIME time.com/7016463/busyne…

Very happy to note that my paper (w/ #XingyiLi, #YitingDeng & Bert De Reyck) on the impact of expert ratings is now forthcoming at #ManagementScience! We are very grateful to the review team, led by DE #EricAnderson, which was tough but fair, providing constructive advice