Stay involved and scale the customer journey 🚀 That’s what I learned after I followed Superhuman’s onboarding strategy for more than a year. What marketers and growth folks can learn from rahulvohra and his team? 👇👇👇 dirkschart.com/2021/05/21/sup…

Knowing the 22 Laws of Marketing is a differentiator for marketers. 💡No. 1: Law of Leadership "It's better to be first than it is to be better" 👉🏼 Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service. Not true

As a marketer who considers 🚀onboarding as one of the most 💎valuable (and underestimated) marketing assets 👇I love these posts. Ramli John about Shopify onboarding—step by step.

Knowing the 22 Laws of Marketing is a differentiator for marketers. 💡Law No. 2: The Law of the Category “If you can’t be first in a category, set up a new category you can be first in”

True.

Knowing the 22 Laws of Marketing is a differentiator for marketers. 💡Law No. 3: The Law of the Mind “It’s better to be the first in the mind than to be the first in the marketplace. “

Building a thought leadership startup brand works great with outbound 🎸motion through media. Learn from the best startups....or VCs 😀 What Margit Wennmachers built with Sonal Chokshi, andrew chen or David Ulevitch 🇺🇸 + many more is best-in-class thought leadership 🔥 a16z dirkschart.com/2021/04/09/bui…

Frameworks make marketing easier. Shaan Puri talks about his framework with emotional types and personas for audiences and vitality. If you want to build an audience and go viral with your brand and content--listen to this episode from Noah Kagan. buff.ly/3x9DadG

I wrote about the coach (part therapist, part consultant) behind the CEOs of Coinbase 🛡️ Robinhood Brex Reddit, Inc. Scale AI Confluent OpenAI and more. This was a fun one. theinformation.com/articles/the-c…

🔥 🚀 🔥 BEST-IN-CLASS 🔥 🚀 🔥 New PAC Radar report highlights REFLEKT as "Best-in-Class". Proud to be recognized as the #1 Startup 💎 for Connected Worker (AR) Platforms. Big thank you to our team, our customers and our partners.. hubs.la/H0TnGnk0

Slow adoption can turn any Go-To-Market plan into a nightmare :see_no_evil: Instead of hyper-growth, there is then churn. 5 challenges define the adoption speed: urgency, change, value, habit formation, friction. dirkschart.com/2021/08/25/how…

Every startup that hits $100m ARR ignores the market segments where they have < $10m ARR Every leader that hits $1B ARR ignores the market segments where they have < $100m ARR And thus, new unicorns are born on a weekly basis

Any marketers here—outside of gaming—using Discord for community building? #communitybuilding #discord

This is a common phenomenon and leads to a diluted marketing strategy.

Amen 🔥

"Build products that sell themselves" IMO this is misleading and doesn't reflect the value of a product-led growth model. There is no pure PLG approach of a product where NO marketing, and NO sales is involved but a lot of great hybrid models (Slack, Figma, Miro, HubSpot)

Dirk Schart Refleckt.Com NVIDIA Figma Unity for Games NVIDIA Omniverse Angular Ventures Salesforce Mike Boland ARtillery Intelligence

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