Be “selectively ignorant.” Ignore topics that drain your attention. Unfollow people that drain your energy. Abandon projects that drain your time. Do not keep up with it all. The more selectively ignorant you become, the more broadly knowledgable you can be.

Marketers often have an unhealthy obsession with efficiency - in many circumstances the Principle of Redundancy is of more value In the excellent Why does the pedlar sing by Paul Feldwick

Cialdini’s six principles of persuasion Via the behavioural science and messaging course on 42courses

Fastest non-music video to get to 100m YouTube views is a 90s ‘ad’ that people choose to watch for a product that won’t be available for over a year. (GTA6 trailer; GTA5’s took 12 yrs). “Nobody [watches] advertising, they [watch] what interests them, and sometimes it’s an ad”

So while everyone else is loosing their collective minds over AI I got this yesterday… some things take a lot longer get to change. richard shotton

Marketing predictions for 2024.

We wanted flying cars or robot chefs , but we have ended up with 100 artificial cats per second

Switching from pens to typewriters didn't make the work better. Switching from typewriters to laptops didn't make the work better. Switching from film to digital didn't make the work better. AI is a fantastic tool, but...it won't make the work better.

AI can give you everything, except taste.

curation > attention

Y’all know the GenZ isn’t the only generation to market to on social, right?

Fintwit archive, 2016.

Reminder: everything is PR everything

People talk about hallucinations but the big problem for me is that Generative AI is incapable of saying" I don't know" So it just flip-flops based on you saying it's wrong

Advertising is better unpretentious; neither selling nor advertising is a bad word via adcontrarian

Move slower and make better things.

Trends reports are astrology for strategists.

This is a fantastic insight about brand choice in a social setting. From Rory Sutherland

Little Women when there’s a map

When the only tool you've got is hammer, every problem looks like a nail