.LinkedIn discovered the key frameworks for a successful #ABM strategy in their most recent report. If you are new to ABM or a seasoned professional, I think it's worth a look! bit.ly/3nP8FnW

Great article from ClickZ on how leveraging #AI and social media marketers together can enhance any #B2B marketing campaign. bit.ly/3plyJbG

Ever wonder what metrics are on companies CMO dashboard? bit.ly/2YhWiGI Forbes

In 2020, many #B2B marketers turned to humanizing tones, enhanced virtual events, better thought leadership on social media, and increased digitalization. You can expect all this and more in 2021. bit.ly/39lE4u5 Ann Handley

Here are a few rules to consider via Marketing Week for more effective #B2B #Marketing that result in growth. Rule #1: More emotions Rule #2: More branding Rule #3: More commitment Find the full details: bit.ly/3tGTJMQ

Great thread from our team. If you are interested in a few of our current go-to #b2b marketing tips, take a look below.

I really enjoyed this piece from MarTech Series featuring new research about how sales and marketing alignment directly correlates to revenue increase. bit.ly/3eaubCj

What if instead of thinking about it as #B2B, we embraced B2H(uman)? What would change? A new study finds it will boost the effectiveness of marketing. bit.ly/3burERT Ad Age

If we can bust through the sales, marketing, and CX silos and normalize sharing and extracting actionable insights from that data, that will be the primary driver towards a revenue operations or RevOps model. More #B2B trends to watch this year. bit.ly/3qbRHRW

You've heard me speak about customer advocacy and how it's the glue that holds the #B2B tech buyer's journey together, but how do you transform a customer into an advocate? Demand Gen Report shares best business practices to convert customers into advocates. bit.ly/3bvZGoF

In this past year, has your customer base grown or changed? Are you able to pivot to create tailored content that speaks to your audience's demands? Have you assessed new tech adoption? Consider these changes as you strengthen your #B2B marketing in 2021. bit.ly/3t2gl9a

The magic of a sales enablement strategy occurs when you intertwine messaging, content, channels, technology, data, workflow, touch patterns, enablement, metrics, & management w/ automation for execution, & testing for optimization. bit.ly/3lnNk5f Gartner

Advice: To become more agile, brands must remove the technical bottlenecks often associated with delivering content at speed. marketingb2b looks into research that claims agility matters in #B2B marketing, and I couldn't agree more. bit.ly/3vAjpf8

Aligning sales and marketing teams starts w/ leadership taking 3 actions to set their teams up for success 1. Address the elephant in the room 2. Create opportunities for collaboration 3. Align sales and marketing incentives More from Entrepreneur: buff.ly/3e4frml

Your GTM strategy should act like a rockband, to which we say, rock on🤘 bit.ly/31AKh0E Business 2 Community

Great piece from marketingb2b on the importance of optimizing sales and marketing teams to build a more powerful business engine and remove inconsistencies across the GTM process. buff.ly/3fvBrt2 #salesmarketingalignment

Building a sense of community in this #WFH world can be hard! It's up to us as leaders to find strategic ways to make remote employees love their job and their company. buff.ly/3m7bzoG

.marketingb2b takes a look at data, strategy, and 6 key performance indicators to help navigate the complexities faced by the modern #B2B #marketer. buff.ly/3t1esdn

.FORTUNE discusses 4 challenges leaders need to grapple with after #WFH has changed the way we work. buff.ly/31SNmt5

Nice to see Demandbase continuing to evolve its ABM platform. Demandbase signs definitive agreement to acquire both InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence. bit.ly/3nHbQzD