More brands choose Boomer, Gen X influencers, as 'older audiences can be just as impactful' as young ones digiday.com/marketing/more… by kristina monllos via Digiday

Get your cameras ready for our Pittsburgh Influencer Summit with The Motherhood! 📷🌟 Join us on May 23rd at Alloy 26 at 5:00 PM for networking, panel discussions, and Q&As with Pittsburgh's top influencers. To learn more or secure your tickets, visit buff.ly/3B95eSh

Influencers. Content Creators. Game Changers. Get ready for a night packed with knowledge, inspiration, conversations, and connections at our Pittsburgh Influencer Summit on May 23rd at Alloy 26 at 5:30 PM! Sponsored by @themotherhood. 🌟 🎟️: eventbrite.com/e/the-pittsbur…

The Pittsburgh Influencer Summit was a huge success! Thank you, PRSA Pittsburgh for hosting an informative and fun evening themotherhood.com/takeaways-from…

Why does Gen Z matter to your brand? How is Ozempic changing health & wellness marketing as we know it? Read these + more top headlines in social and influencer marketing for May, which our team updates on a weekly basis throughout the month view.flodesk.com/emails/646bb28…

In case you missed it: here are our takeaways from the Pittsburgh Influencer Summit with PRSA Pittsburgh themotherhood.com/takeaways-from…

Brands looking for cost-effective marketing campaigns are turning to nano influencers for powerful results 👊🏼entrepreneur.com/growing-a-busi…

As the leader of an agency that specializes in #influencermarketing for regulated industries with thousands of campaigns under our belts, we've seen a set of best practices emerge consistently as nonnegotiables to proactively mitigate risk and contribute to campaign success 🧵1/8

Read more in this Forbes Agency Council article by Cooper Munroe forbes.com/sites/forbesag…

How do influencers benefit businesses? Just to name a few: - Higher engagement & conversion rates - Content that resonates - Authentic connections & lasting relationships with consumers More from this Forbes Agency Council article forbes.com/sites/forbesbu…

✅Recent FTC guidelines & implications for influencer marketing ✅Ethical & legal considerations for AI photo-editing tools ✅TikTok’s testing of new privacy-protective ad targeting tools We're breaking this down and more in our latest newsletter! view.flodesk.com/emails/64d1098…

Thanks for including our thoughts, Jasmine Sheena marketingbrew.com/stories/2023/0… via Marketing Brew ☕️

Our CEO Cooper Munroe was recently chosen as a speaker for women entrepreneurs through CWE Chatham. Learn more about the panel + additional resources for women entrepreneurs and small business owners at the link below themotherhood.com/women-entrepre…

Great roundup from Forbes Agency Council about expanding brand awareness in a new market. Our CEO Cooper Munroe weighed in and suggested working with microinfluencers - these smaller but very influential voices go a long way. Read more at the link below forbes.com/sites/forbesag…

LinkedIn is becoming a hot spot for influencer marketing adage.com/article/digita… via Ad Age by Phoebe Bain & Gillian

Happy #InternationalWomensDay

If you're planning to listen to a podcast today, make it this one! Our CEO Cooper Munroe sat down with Meesha Gerhart on the W.E. Talk Podcast to share how blogs (like her own) in the early 2000s paved the way to influencer marketing today redtreewebdesign.com/unlocking-comm…

💸The Rise of #FinTok ⬇️The fall of the traditional consumer purchasing journey 📲16 trends shaping influencer marketing 🌞What summer 2024 means for brands 👜Bethanny vs Chanel We're breaking it all down in our latest newsletter! view.flodesk.com/emails/6657795…

Our latest newsletter dives into a post-Olympic Games social media analysis, how social continues to play a role leading up to the 2024 Presidential Election, and the newest changes Meta's put in place: view.flodesk.com/emails/66ba389…

Our team was on the ground in LA last week for the inspiring and educational CreatorIQ Connect conference. Here's a look at our top takeaways themotherhood.com/upcoming-influ…