From BCFM to DTC 1.0, Ad Age clears up the murky waters of DTC industry jargon by compiling answers in the form of a DTC glossary. adage.com/article/market…

Pregnancy + baby brand fridamom cast some unexpected stars in its latest campaign: Adult film stars, to be exact.

Find out why in my latest for Ad Age below:

adage.com/creativity/wor…

Dove’s latest anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary. adage.com/article/market…

My favorite part is that Phoebe included dropshipping.

All companies should have glossaries for what they cover. (Loved contributing to this!)

An essential guide from Phoebe on the many acronyms we know and love in DTC world!

New: Dove pledges not to use AI to portray real people in its ads.

More on @dove and the 20th anniversary of its Real Beauty campaign below for Ad Age:

adage.com/article/market…

New: Dove pledges not to use AI to portray real people in its ads.

More on @dove and the 20th anniversary of its Real Beauty campaign below for Ad Age:

adage.com/article/market…

I wrote about the latest DTC news—including why NA beverage retailer Boisson is going online-only—for Ad Age below:

adage.com/article/market…

Most shocking part of reporting this piece: Touchland basically didn't have any inventory to sell during the pandemic due to supply chain issues. The brand is...NOT a pandemic success story like many assume it is.

My latest for Ad Age:

adage.com/article/market…

Robert Downey Jr. and Craig Dubitsky’s new coffee brand lands in select U.S. Walmart stores, LVMH looks into acquiring Glossier, and more of the latest DTC news.
ow.ly/OkZn50R5SmB

Personally, I think this is the closest to the ultimate Skims campaign (Taylor Swift, obviously) that Kim will ever get—getting people from Taylor’s camp like Sabrina and Lana is still more than I expected, however.

SKIMS Kardashian Data Koalition

This week in DTC news: Glossier is in acquisition talks with LVMH, Flex secures investment $, and more in my latest for Ad Age below 💸🛒✨:

adage.com/article/market…

“The landscape to acquire customers digitally has just become much, much tougher for a variety of reasons,” Michael Duda told Ad Age.

As a result, brands will likely revert to experiential marketing 'to preserve that brick-and-mortar halo more economically.'
adage.com/article/market…

If you recently started a new role at a DTC brand, DM me for a chance to be featured in my next Ad Age DTC roundup blog.

Does anyone have one of these I can borrow for a while so I can walk my dog in midtown Manhattan without crying because I’m so afraid of getting punched the whole time?

The Beard Club, Rare Beauty and Outdoor Voices are among the brands featured in this week's DTC news roundup from Ad Age:

adage.com/article/market…
Rare Beauty Outdoor Voices