Excited to share that Map & Fire, was named a top agency in Los Angeles and California for branding and strategy by Clutch. 🔥 Really fun to read some of the kind words from our clients about our work together.😊 mapandfire.com/blog/top-brand…

Launching a new product that we co-created over the past year! 🚀 It's called Reunacy and it's designed to bring people together after a loooong year apart. Easy way to set up groups + event/get-togethers/gatherings. Check it out on Product Hunt 😸! 😸 producthunt.com/posts/reunacy

Brands that take a safety-in-numbers approach may avoid the problem of being dismissed by customers, but it’s likely to lead to an even worse outcome — being totally forgettable. Wrote a new piece on how to stand out in a Sea of Sameness. 😀 mapandfire.com/blog/competiti… #branding

I launched a new resource section on our site featuring brand strategy and marketing case studies of well known companies. 💡 It's part of a larger brand data collection project we're working on at Map & Fire which I'll be sharing more of soon. 🔥 mapandfire.com/branding-strat…

Just posted a new article on how to use brand extension to spark growth. 🔥 Features a simple new framework + two case studies: Calm's meditation themed puzzles Kevin Rose's new NFT-based membership community, Proof Collective mapandfire.com/blog/brand-ext… #brand #NFT

Just published insights from a large brand data collection project we're working on...analyzing brand communication from 4,598 brands. 🔥 Digs into messaging, images, colors...give it a look! 👀 mapandfire.com/blog/5-ways-to… #brand #data

As both a player and a brand geek, I couldn't resist digging into: -What elements helped Wordle achieve viral growth? 🔥 - Why did the game's alleged increase in difficulty make people so angry? 🧐 #Wordle #brand mapandfire.com/blog/brand-cha…

Great piece from Jason Cohen unpacking growth, the misuse of the term "exponential", and the lifecycle of startups and marketing campaigns connecting back to human behaviors. 🔥 longform.asmartbear.com/docs/exponenti… #growth

There’s a lot of interesting discussion (and opportunity) happening around demand generation marketing right now...but not as much on how to get started. Wrote a new piece on how to use brand positioning to spark your #demandgen strategy...⚡️ mapandfire.com/blog/demand-ge…

The first example of our upcoming AI-generated brand logo collection. They are all created without human guidance. We trained the ML model and let it decide what it thought was best. The results have been weird and fascinating.😄 #AIart #MachineLearning #brand

Second logo from our upcoming AI-generated brand identity collection (32 in total). This one is for the Construction industry. AI-tagline: "We are your neighborhood" 🤖 #AIart #MachineLearning #brand

Launching our AI-generated logo collection this Thursday 😊

A project I've been working on for the last 6 months. Super happy to get it launched 😁 It's been a fun experiment to play with this blend of technology and creativity. #AI #MachineLearning #branding

So much joy discovering the pod 60 SONGS THAT EXPLAIN THE '90s this week. Deep dive nostalgia with all-time favs: Pavement, Smashing Pumpkins, Alice in Chains, Radiohead. Created by the hilariously poignant rob harvilla whose vocal stylings are like a long-form Mitch Hedberg.👏

Launched our all new Brand Strategy Field Guide content hub...100+ articles and another 100+ pages of resource guides, case studies, and exercises on all sorts of brand and marketing topics. 🔥 Free, ungated, ready to go 😊👍 mapandfire.com/field-guide/ #brand #marketing

About 50 years before Steve Jobs talked about "1000 songs in your pocket" for Apple's debut of the iPod, Chevrolet had a similar idea. 😀 Turn Features into Benefits: 1) Simplify language 2) Provide real life context 3) Create a visual 4) Evoke an emotion #messaging

Excited to see that the piece I wrote on customer research has been featured as the lead article in this month's Foundr magazine. 🔥 mapandfire.com/blog/branding-…