B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts. martech.org/ad-spend-proje…

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

First-Party Data is Coming to Town Tom Fishburne marketoonist.com/2022/12/first-…

B2B Guide to Full-Funnel Lead Gen from TopRank Marketing B2B toprankmarketing.com/leadgen/

The Art of Active Listening from Harvard Business Review youtube.com/watch?v=aDMtx5… lots of nodding and mumblings of “mmm-hmm” are not signs of good listening. A better approach starts with recognizing that good listening “is an active, non-competitive, two-way interaction.”

Is anyone using Reddit for B2B Marketing? New Reddit for Business Website to Provide Guidance for Marketers redditforbusiness.com

Keyword research helps you create YouTube content that resonates with your target audience and shows up in their searches. This guide covers YouTube keywords and how to research to get more views and subscribers 📈 social.semrush.com/3IlbyKV.

Study any #Content that takes a higher #SERP spot than yours. What does it have that yours doesn’t? @MikeOnlineCoach via Content Marketing Institute. contentmarketinginstitute.com/articles/seo-d…

2023 could be the year of public cloud repatriation - "the applications work as well as they did on the original platform. Still, you’ll pay for the inefficiencies you chose not to deal with during the migration." infoworld.com/article/368436…

60% of the companies shifted to focus on or increased focus on growing business with existing accounts ~ Dun & Bradstreet Annual B2B Sales and Marketing Data Report dnb.com/marketing/medi… #abm #b2b

How To Create B2B Google Ads Campaigns That Nurture And Convert Customers searchenginejournal.com/b2b-google-ad-… /via Adriana Stein, SearchEngineJournal®

Landing pages and interests that aligned most closely with the story we were telling in remarketing had the best RoAS (Return on Ad Spend) / via Convince & Convert convinceandconvert.com/digital-market…

A no-nonsense explanation of ChatGPT for Marketing by HeidiCohen - Top Global Marketer heidicohen.com/marketing-chat…

Top Goals and Priorities for Customer Service and Support Leaders - @Gartner_inchttps://gcom.pdo.aws.gartner.com/en/documents/4022551 84% cited customer data and analytics and 80% ranked digital channel effectiveness as “very or extremely important,”

Most marketing leaders I know are getting tired of hearing the new mantra - 'More with Less' Tom Fishburne marketoonist.com/2023/01/more-w…

The term 'Empathetic Downsizing' is as hilariously hypocritical as Great Resignation or Quite Quitting

“The key to making your promise valuable is in understanding your customer. Essentially you need to understand what they need to do, when they need to do it, why it will help them, and who needs to be on board to move forward.” — Jim Habig toprankblog.com/?p=31887

“Facing increasing automation from ChatGPT and other AI-infused tools, B2B marketers are taking a closer look at our truly human touch-points to differentiate in the unique year that 2023 is shaping up to be.” — Lane R. Ellis Lane R. Ellis toprankblog.com/?p=31926

Know Your Customers’ “Jobs to Be Done” hbr.org/2016/09/know-y… Harvard Business Review

Most-cited difficulty is interpreting customer data and understanding the needs of the moment (54%). 53% say that face obstacles in creating personalized advertising experiences. @Marketingcharts marketingcharts.com/advertising-tr…